Mai Salah

• AI-powered brand strategist — helping brands feel human, not robotic through creative storytelling, AI, and Veo3 innovation.
• Merging storytelling, innovation, and strategy to build emotionally driven brands that connect, not just communicate.
• Brand ambassador — bringing every collaboration to life with authenticity, creativity, and purpose.
• Industries I've worked across — Fashion & Jewelry

Led full-scale brand transformations across lifestyle, fashion, sports, and business sectors — turning creative vision into measurable impact.
•⁠ Revived digital presence for multiple brands through emotion-led storytelling and strategy.
•⁠ ⁠Leveraged AI tools like ChatGPT and Veo3 to build scalable content systems for small businesses.
•⁠ Boosted audience engagement by over 300% through cohesive

Directed creative campaigns across Kuwait, UAE, and Egypt — aligning strategy with emotion and cultural insight.
•⁠ Crafted luxury-focused content systems that built trust and brand loyalty in competitive hospitality markets.
•⁠ Spearheaded rebranding initiatives that elevated market presence through cohesive storytelling.
•⁠ Designed integrated campaign visuals and brand systems that reflected re

Developed and executed multi-platform social strategies that elevated the brand’s digital presence across Egypt, UAE, and Kuwait—balancing luxury aesthetics with data-driven storytelling.
• Increased average post engagement by 60% through refined audience segmentation and narrative design.
• Boosted cross-border leads by 30% after localizing brand voice for Gulf audiences.
• Designed compelling, c

Partnered with emerging and boutique brands to craft unified visual identities and emotionally driven marketing systems across fashion, medical, and handmade sectors.
• Delivered 30+ full branding projects, covering logos, packaging, social media templates, and brand strategy.
• Increased client engagement by 45% through consistent storytelling and design alignment.
• Built ready-to-use digital ki

Launched and scaled the digital presence of American sports brands entering the Egyptian market through culturally tuned storytelling and strategic brand communication.
• Introduced localized sports marketing that positioned the brand as a premium yet accessible lifestyle label.
• Grew Instagram followers to 2,500+ in the first year through data-driven content and authentic engagement.
• Exceeded

Crafted and implemented social media and content strategies for a growing travel startup, building an engaged adventure-driven community from the ground up.
• Partnered with influencers and travel creators, boosting Instagram followers by 500+ through organic collaborations.
• Designed visually captivating campaigns, flyers, and competition boards that reflected the brand’s adventurous identity.
•

Collaborated with the marketing and medical teams to design promotional visuals that aligned with the company’s pharmaceutical branding.
•⁠ ⁠Produced brochures and digital visuals that enhanced product visibility across nationwide pharmacies.
•⁠ ⁠Supported senior designer in launching two new product lines, maintaining brand consistency across packaging and event materials.
•⁠ ⁠Finalized print-

Supported HR operations through performance analytics, incentive reporting, and internal communications.
•⁠ ⁠Managed the Monthly Referral Incentive Program, driving a 15% increase in successful candidate hires.
•⁠ ⁠Prepared detailed sales and incentive reports presented to senior management quarterly.
•⁠ ⁠Streamlined HR documentation by digitizing employee requests and loan processing, reducing

Oversaw HR operations for over 400 employees across multiple departments, ensuring efficiency and alignment with organizational goals.
•⁠ ⁠Conducted quarterly sales and incentive analysis, providing actionable insights that supported strategic HR planning.
•⁠ ⁠Streamlined hiring workflows, reducing recruitment cycle time by 25% through improved screening and onboarding systems.
•⁠ ⁠Mentored new

Supported full-cycle HR operations while collaborating closely with leadership on recruitment, onboarding, and employee engagement.
•⁠ ⁠Coordinated recruitment and onboarding for over 220 employees in less than three months.
•⁠ ⁠Developed and implemented a new attendance-tracking and induction system, improving compliance and HR reporting accuracy.
•⁠ ⁠Designed the Al Andalous Rising Stars Prog

Contributed to the bilingual editorial section of SayIt Magazine, writing creative features and reflective articles.
•⁠ ⁠Crafted bilingual poems and lifestyle pieces in English and Arabic, engaging a diverse online audience.
•⁠ ⁠Collaborated with the editorial team to maintain tone consistency and thematic storytelling.
•⁠ ⁠Proofread and edited submissions to ensure grammatical precision and cu

Received training on HR systems and communication processes within a corporate pharmaceutical environment.
•⁠ ⁠Trained on BPCS ERP and Infor IDF Power-Link software for HR data management.
•⁠ ⁠Proofread marketing and HR collateral including brochures and training labels.
•⁠ ⁠Filtered and organized CVs, scheduled interviews, and assisted in the hiring process for junior and mid-level roles.
•⁠

Gained hands-on experience in client services and card operations within the banking sector.
•⁠ ⁠Completed Card Center operational training, developing strong data accuracy and process discipline.
•⁠ ⁠Organized and processed 1,000+ orders within two weeks, ensuring full compliance with banking procedures.
•⁠ ⁠Supported the customer relations team with account documentation and administrative co

Supported the company’s PR and communication efforts during a product line expansion.
•⁠ ⁠Assisted in the company website revamp, improving layout and content structure for customer clarity.
•⁠ ⁠Collaborated with design and export teams to develop marketing visuals for birthdays and campaigns.
•⁠ ⁠Strengthened the brand’s digital presence through social media community management.
•⁠ ⁠Handled

Issued Feb 2023

During the Marketing Analytics Nanodegree, I mastered essential tools and techniques. Proficient in Tableau, I created stunning visualizations to identify trends. With Google Analytics, I optimized online presence by understanding website traffic and user behavior.

Most importantly, I developed a comprehensive understanding of marketing analytics. I learned to use data for informed decision-makin

In the Digital Marketing Nanodegree Program, I aced social media marketing, mastering platform-specific strategies, free publishing, and targeted ads. I learned to sponsor ads, target personas effectively, and track achievements with precision.

I gained Agile Framework expertise, enhancing work environments and outcomes. I also mastered freelance project management, from crafting professional EoI

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• Strategic Thinking
• Creative Thinking
• Art Direction

• Adobe Photoshop.
• Adobe Illustrator.

Issued Jul 2014

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Issued Oct 2010