Open to opportunities

Maira Saleem

@mairasaleem

Message

I build impactful brands, UI, campaigns, and event visuals for global audiences.

Pakistan

Message

What I'm looking for

I'm looking for opportunities where I can lead branding, UI, campaign, and event design work, build clear visual systems, and create human-centered experiences for ambitious teams and audiences.

I'm leading end-to-end design and branding at Ejad Labs for Future Fest, Pakistan’s largest tech event, alongside Ejad Global and Ejad Plus. I direct creative strategy across billboards, digital ads, social campaigns, presentations, brand guidelines, and on-ground collateral.

I've built scalable brand systems that support large-scale events and ongoing business operations while maintaining consistency across platforms and audiences.

Previously, I created UI designs, social ads, brand identities, and Shopify integrations at Mindworks Agency. At Pak-Turk Maarif International, I managed branded social content across 28 sub-pages and supported social media managers in 10 cities.

I'm also a Lecturer of Design at Riphah International University, teaching design fundamentals, campaign development, UX, and UI while helping students build their portfolios.

Experience

Work history, roles, and key accomplishments

Current

Senior Graphic Designer

Current

Future Fest | Ejad Labs

Dec 2023 - Present (2 years 9 months)

Led end-to-end design and branding for three ventures: Future Fest, Ejad Global, and Ejad Plus. Directed creative strategy and execution for all event and marketing assets, ensuring consistency across multiple platforms and audiences.

Branding UI Design Event Marketing Creative Strategy Social Media Campaigns Brand Guidelines

Current

Lecturer of Design

Current

Riphah International University

Sep 2022 - Present (4 years)

Taught subjects including Basics of Design, Campaign Design, User Experience, and User Interface Design to multiple semesters. Planned course materials, delivered lectures, and evaluated student progress.

Teaching Curriculum Development User Experience User Interface Design Design Software Student Evaluation

Senior Graphic Designer

Mindworks Agency

Jan 2022 - Dec 2023 (1 year 11 months)

Developed visually appealing UI designs for websites using Figma and Adobe XD. Created compelling social media ads and contributed to brand identity initiatives including logo design and typography.

Figma Adobe XD Photoshop Illustrator Social Media Ads Brand Identity Logo Design Typography Shopify Web Development

Content Writer & Designer

Pak-Turk Maarif International

Mar 2021 - Sep 2022 (1 year 6 months)

Designed social media ads and marketing collaterals including visiting cards, billboards, certificates, and brochures. Created engaging captions and video scripts, and managed social media pages for the head office.

Social Media Design Marketing Collateral Content Writing Video Scripts Brand Consistency Community Management

Graphic and Communication Designer

SPRC

Jun 2020 - Feb 2021 (8 months)

Created brand guidelines and designed webinar covers, reports, standees, and printed materials for major events. Developed infographics and illustrations for a joint report with WHO, Pakistan, and mentored an intern.

Brand Guidelines Graphic Design Infographics Illustration Print Design Mentor