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Magali Assaf

@magaliassaf

Product Designer at PawPots who shaped product strategy and customized Odoo workflows for veterinary referrals and invoicing.

Italy

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At PawPots, I led product strategy, roadmap planning, feature development, and UX/UI, working with engineering through implementation. I customized Odoo workflows for vet referral tracking, partner performance, revenue reporting, and automated monthly invoicing, and helped develop the Vet Ambassador Program portal.

As a freelance Product Designer and UX/UI Designer, I create digital experiences from strategy through launch. My redesigns for Tatiana Hitti Psychology and Giants Insurance Brokerage improved website visibility and generated new inquiries; earlier, at L’Atelier Blanc, I co-led creative direction and managed luxury fashion buying.

Experience

Work history, roles, and key accomplishments

Current

Product Designer & UX/UI Designer

Current

Freelance

Jun 2022 - Present (4 years 4 months)

Worked independently with businesses and brands to create digital experiences, from strategy and concept through to design and launch. Managed projects directly with clients from initial concept through feedback, development, and final delivery.

UX UI Design User Flows Wireframing Prototyping Responsive Interfaces Google Search SEO

Product Manager & Product Designer

PawPots

Jan 2023 - Jul 2025 (2 years 6 months)

Progressed from UX/UI Designer to managing the design function and product within six months, overseeing business development, development, and QA teams. Led product strategy, roadmap planning, feature development, and UX/UI, translating business needs into product requirements and working closely with engineering through implementation.

Product Management Product Strategy Roadmapping Feature Development UX UI Design Odoo Stakeholder Management Cross functional Leadership Rebranding Veterinary Student Ambassador

Co-Creative Director & Fashion Buyer

L'Atelier Blanc

Jan 2016 - Jan 2019 (3 years)

Co-led creative direction and brand development, shaping visual identity, collections, customer experience, and creative projects. Managed retail merchandising across the store and website, including product selection, presentation, styling, and photoshoots to support the brand's commercial and visual direction.

Creative Direction Brand Development Retail Merchandising Product Selection Styling Photo Shoots Vendor Management Luxury Fashion