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Madhura Santhapadavu

@madhurasanthapadavu

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I build customer journey metrics, dashboards, and analytics products that drive decisions.

United States

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What I'm looking for

I'm looking to build trusted customer and product analytics products, partnering across product, engineering, and business teams to define meaningful metrics, improve data quality, and turn customer behavior into decisions.

At Samsung, I translate product questions into KPI logic, data models, dashboards, and reporting pipelines. I also led solution design for a retail analytics platform and reduced unauthorized data exposure by 30% through data validation and access-control issue resolution.

Across Nupanch, Bank of New Zealand, Altis Consulting, and 2 Degrees Mobile, I've mapped customer journeys, analyzed funnel drop-off and churn, and built reporting products that make customer and product performance actionable. My Looker dashboards reduced manual reporting by 40%, while standardized metric frameworks reduced report preparation time by about 25%.

Earlier at Accenture, I built ETL pipelines and SQL procedures for banking clients processing millions of financial records daily. I enjoy aligning product, engineering, marketing, finance, and leadership around trusted metrics and business-ready data.

Experience

Work history, roles, and key accomplishments

Current

Product Data Analyst

Current

Samsung

Apr 2024 - Present (2 years 5 months)

Partner with product and engineering teams to translate business questions into analytical frameworks, data models, and reporting requirements. Led solution design for a retail analytics platform and reduced unauthorized data exposure by 30%.

SQL Tableau Looker Power BI Alteryx Excel PowerPoint Data Modeling ETL Data Governance KPI Definition Stakeholder Management

Data & Analytics Consultant

Nupanch

Oct 2021 - Sep 2022 (11 months)

Served as the dedicated analytics resource across marketing and finance, building Looker dashboards that reduced manual reporting time by 40%. Analyzed funnel drop-off and customer journey to identify pain points and contributed to an 8% decrease in operating costs.

Looker SQL Customer Journey Analytics Funnel Analysis KPI Definition Statistical Analysis

Insights Analyst

Bank of New Zealand

Aug 2020 - May 2021 (9 months)

Translated customer-facing product goals into data requirements and reporting specifications for new financial products. Designed compliance dashboards and streamlined setup across 50+ products to improve customer experience.

SQL Tableau Data Analysis Customer Feedback Analysis Compliance Reporting ETL

Business Intelligence Consultant

Altis Consulting

Apr 2019 - Aug 2020 (1 year 4 months)

Delivered 20+ self-service Tableau dashboards across five business units, leading customer segmentation and churn analysis. Standardized reporting frameworks and reduced report preparation time by approximately 25%.

Tableau SQL Customer Segmentation Churn Analysis Data Governance Reporting

Customer Insights Analyst

2 Degrees Mobile

Oct 2018 - Mar 2019 (5 months)

Conducted segmentation and churn analysis to identify at-risk customers and behavioral drivers. Increased email click-through rates by 30% and automated campaign reporting from weekly to daily cadence.

SQL Segmentation Churn Analysis CRM Marketing Analytics Campaign Reporting

Application Development Analyst

Accenture

Aug 2014 - Jan 2017 (2 years 5 months)

Built ETL pipelines processing millions of financial records daily, reducing errors and supporting continuity. Created SQL procedures and views to automate complex financial processes for banking clients.

ETL SQL Data Validation Financial Reporting Data Pipelines