At Formform, I run social media, content, video and press for a startup building a briefing tool for architects. The campaign I planned and ran for our New European Bauhaus Prizes 2026 entry won the public vote in the Rising Stars strand.
I write LinkedIn posts for the co-founders in distinct voices, script and edit videos including The Formation of Formform, and built the tracker we use to plan and measure posts.
As a freelance social media manager and content creator, I grew my own channels to 50K+ followers; one TikTok video passed 1M views and one YouTube video passed 200K. I was nominated for the ELLE New Media Awards 2024 in the Newcomer category and worked as an influencer with brands including ING, BCR and Profi.
At FEM Network, I ran European-level communications in its first year and worked on the brand launch. Earlier, at L'Oréal Romania, I achieved the best forecast accuracy worldwide for my brands in Q1 2022 and received an outstanding performance award for managing a pandemic-related supply chain crisis.
