Open to opportunities

Mackenzie Turner

@mackenzieturner

Message

I build authentic brand identities, Wix websites, and social strategies for small businesses.

United States

Message

What I'm looking for

I'm looking to help small businesses build authentic brands through thoughtful design, Wix websites, social strategy, and evidence-based content that creates real community connection.

I'm evolving Painfully Me from a community-based platform into a brand design consultancy for small businesses, creating a blog, portfolio, brand identity, and content strategy centered on chronic pain advocacy.

At CaliberDigital, I developed custom brand-voice frameworks in ChatGPT and Claude, automated content workflows, and managed organic growth across Instagram, Facebook, and Reddit. I also researched competitors, trends, and generative engine optimization to inform strategy and improve digital performance.

I design end-to-end digital experiences with Wix and Canva, pairing elevated aesthetics with content that helps brands find an authentic voice. My research-driven approach turns complex scientific information into accessible, evidence-based content with strong reader trust.

My background in program support and education strengthened my ability to answer questions clearly, apply detailed documentation, organize information, and translate data into actionable insights.

Experience

Work history, roles, and key accomplishments

Current

Brand & Wix Web Designer

Current

PainfullyMe

Aug 2025 - Present (1 year)

Designed and launched a multi-faceted digital presence, including a blog and portfolio, utilizing Wix and Canva to manage end-to-end web design and content creation. Developed a unique brand identity and content strategy focused on chronic pain advocacy, successfully pivoting the brand into a community-based design consultancy for small businesses.

Wix Canva Web Design Content Strategy Brand Identity Content Creation

Marketing Assistant

CaliberDigital

Dec 2025 - Apr 2026 (4 months)

Automated content workflows by developing custom brand-voice frameworks in ChatGPT and Claude, ensuring a unified digital identity and increasing organic engagement across all platforms. Managed multi-channel organic social media growth and conducted competitor, trend, and generative engine optimization research.

ChatGpt Claude Social Media Marketing Instagram Facebook Reddit Competitor Research Trend Analysis Generative Engine Optimization Web Testing File Management

Program Assistant

Washington State Labor & Industries

Nov 2023 - Nov 2024 (1 year)

Addressed customer queries, transcribed messages, and routed calls to appropriate personnel for further action. Read and applied information from computer programs, resource manuals, Washington Administrative Codes (WACs), Revised Code of Washington (RCWs) and documents submitted by customers.

Customer Service Data Entry Administrative Support WA State RCW WAC

Paraprofessional & Substitute Paraprofessional

Yelm Community Schools

Aug 2019 - Aug 2023 (4 years)

Supported development and implementation of engaging educational strategies to enhance student learning. Assisted in tracking and analyzing student data to provide actionable insights.

Educational Support Instructional Strategies

Education

Degrees, certifications, and relevant coursework

Western Governors University

Bachelor of Science, Communications

Pursuing a Bachelor of Science in Communications with relevant coursework in delivering, evaluating, and crafting communications strategy and leveraging AI in strategic communication.