Lyra Clavecilla
@lyraclavecilla
I create SEO-driven B2B and B2C content that turns complex topics into clear, high-intent copy.
PhilippinesWhat I'm looking for
I've spent four years creating SEO-driven B2B and B2C content that makes complex topics clear, useful, and easy to act on.
At Interwell, I contributed to approximately 12K+ monthly organic visitors through keyword-rich landing pages, product descriptions, and long-form content supporting traditional and AI search visibility.
For Maytown and Credit Ocean, I translated technical manufacturing information into scannable blogs and commercial landing pages, helping articles rank for more than 40 search terms and supporting significant organic traffic.
More recently, I've built social content systems, newsletters, and localized SEO landing pages for e-commerce, health and longevity, and car service clients. I use research, search behavior, competitor analysis, and analytics to find content opportunities and create work that connects with general audiences.
Experience
Work history, roles, and key accomplishments
Content Writer and Copywriter
Interwell
Feb 2022 - Apr 2023 (1 year 2 months)
Created SEO-optimized content for a B2B stationery manufacturer, contributing to 12K+ monthly organic visitors and supporting visibility in AI searches.
Education
Degrees, certifications, and relevant coursework
Polytechnic University of the Philippines
Bachelor of Science in Business Administration, Marketing Management
Pursued a Bachelor of Science in Business Administration with a major in Marketing Management, graduating in 2015.
Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
Website
lyraclavecilla.comJob categories
Skills
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