Open to opportunities

Luna Pabriaga

@lunapabriaga

Message

Social media manager specializing in Web3, community growth, and engaging content.

Philippines

Message

What I'm looking for

I seek a role where I can lead Web3/social growth initiatives, craft creative campaigns, and scale engaged communities while collaborating cross-functionally.

I am a results-driven social media manager with over 7 years of experience building and growing online communities, particularly in Web3, crypto, GameFi, and gaming. I craft data-driven marketing strategies, produce compelling short-form and visual content, and manage platforms like Twitter/X, Discord, Telegram, Instagram, and Medium to boost followers, engagement, and retention.

I have led social and community efforts for crypto casinos, blockchain platforms, Web3-compatible multiplayer games, and ecommerce stores—driving measurable growth through campaigns, influencer outreach, analytics, and community activations. I collaborate cross-functionally to align social strategy with product and business goals, and I prioritize creativity, audience insight, and scalable community systems.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Gridplay.ai

Jan 2025 - Present (8 months)

Develop and execute Web3-focused marketing and content strategies to grow brand visibility and engagement; produce social posts, articles, and multimedia that drive community growth and conversions.

Content Creation Discord Campaign Execution Analytics SEO

Current

Social Media Manager

Current

Zardite

Dec 2024 - Present (9 months)

Managed social media and Discord for a Web3-compatible 2D multiplayer game, boosting engagement through creative campaigns, analytics-driven optimization, and developer collaboration to promote features.

Social Media Management Discord Community Management Content Creation Analytics Campaign Management A B Testing

Social Media and Operations Manager

Emergentx Technology Limited

Nov 2024 - Jan 2025 (2 months)

Designed and executed data-driven social and community campaigns across Discord and Telegram, improved product–market fit messaging, and scaled active user communities through automation and influencer outreach.

Community Management Discord Telegram Campaign Management Automation)Product Marketing Analytics

Social Media and Community Manager

Urban Ideas Inc.

Oct 2022 - Oct 2024 (2 years)

Developed and executed crypto- and gaming-focused social strategies across Twitter, Discord, and Telegram, driving audience growth, organizing AMAs/events, and delivering analytics-driven optimizations that increased engagement and retention.

Social Strategy Community Building Discord Twitter Analytics Crisis Management

Education

Degrees, certifications, and relevant coursework

University of Perpetual Help System DALTA

Bachelor's Degree, Hotel and Restaurant Management

2007 - 2011

Completed a Bachelor's degree in Hotel and Restaurant Management with coursework and practical training focused on hospitality operations and service management.