Luke Cross
@lukecross
Experienced media manager with a focus on multimedia journalism.
United StatesWhat I'm looking for
I am a dedicated media manager with a strong background in multimedia journalism and ethics. Currently, I lead the web presence and online media team at the National Ethics Project, where I coordinate site management and oversee article reporting for a substantial mailing list. My role involves translating complex academic research into engaging content for a general audience, ensuring accessibility and understanding.
Previously, I served as a Shadid Curriculum Journalism Fellow at UW-Madison, where I co-developed multimedia journalism education resources that are now utilized in classrooms across the nation. My experience as a Teaching and Research Assistant allowed me to teach essential journalism skills while applying advanced methodologies like natural language processing and qualitative analysis in various research projects.
Experience
Work history, roles, and key accomplishments
Website and Media Manager
National Ethics Project / Poynter Jamison Media Ethics Fello
Oct 2020 - Present (4 years 10 months)
Led web presence and online media team, coordinating site management and article reporting and editing for a mailing list of ~6,500. Translated academic research for a general audience and developed online interactive multimedia.
Mixed Methods Research Associate
UW–Madison, School of Journalism and Mass Communication
Sep 2020 - Present (4 years 11 months)
Collaborated with specialists as an NLP methodologist, performing web scraping, OCR, and topic modeling to investigate Instagram discourse. Computationally extracted narrative themes from longform interviews with journalists in parallel with qualitative analyses.
Teaching & Research Assistant
UW–Madison, School of Journalism and Mass Communication
Aug 2020 - Present (5 years)
Taught reporting, AP style, editing, and multimedia software for 6 hours of weekly lab work as a Teaching Assistant. Applied natural language processing, qualitative textual analysis, and social media scraping methods to political media as a Research Assistant.
Shadid Curriculum Journalism Fellow
UW–Madison, Center for Journalism Ethics
Aug 2019 - Present (6 years)
Co-developed multimedia journalism education resources alongside reporters and editors from across the country. These resources are now used in classrooms nationwide.
Reporter & Editor
USFSP’s The Crow’s Nest / Green Bench Monthly
Jan 2016 - Present (9 years 7 months)
Served as Staff Reporter, Arts & Life Editor, and Features Editor for USFSP’s campus paper. Led multimedia creation and city coverage for St. Petersburg community magazine Green Bench Monthly.
Education
Degrees, certifications, and relevant coursework
University of Wisconsin, Madison
Graduate Studies, Journalism and Mass Communication
2020 - 2022
Focused on mixed method media analyses with emphasis on political social media and text-as-data methods.
University of South Florida
BA, Political Science / MA, Digital Media and Journalism, Political Science / Digital Media and Journalism
2016 - 2020
Activities and societies: Served as reporter, editor and Arts and Sciences liaison for USFSP campus newspaper The Crow’s Nest.
Received graduate professional training in multimedia production with emphasis on audio-video and data visualization. Served as reporter, editor, and Arts and Sciences liaison for the USFSP campus newspaper, The Crow’s Nest.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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