Luis Gabriel

I am a Shopify developer who combines psychology, design, and technology to create online stores that truly understand people. I use psychology-informed insights to design intuitive interfaces, guide users naturally, and deliver enjoyable shopping experiences.

In my role at Webforest (02/2023 – 11/2025), I developed Shopify themes using Liquid, HTML, CSS, and JavaScript, improving storefront performance and UX—driving 20–30% faster load times and smoother interactions. I built responsive, mobile-first storefronts with modern CSS and Tailwind practices, contributing to 15–25% increase in conversion rates, and I translated Figma designs into pixel-perfect themes to improve UI consistency and user experience by 20–30%.

I also implemented custom Shopify sections and blocks to reduce dependency on developers and decrease content update time by 20–30%, while optimizing frontend performance through lazy loading, code splitting, and asset optimization (25–35% load-time reduction). I integrated third-party services via Shopify APIs/REST APIs and developed custom Shopify apps using Node.js and Next.js to automate repetitive workflows by ~20%—improving backend efficiency through Admin API and Webhooks.