Open to opportunities

Eduard Dela Cruz

@eduarddelacruz

Message

I build and optimize Shopify Plus stores that improve conversion, performance, and revenue.

Philippines

Message

What I'm looking for

I'm looking to build and optimize Shopify and Shopify Plus experiences where I can connect business strategy with technical execution, improve conversion and performance, and collaborate closely with clients and cross-functional teams.

I've launched and scaled 30+ Shopify Plus stores for enterprise clients at RNR Digital Media Group LLC, improving checkout performance and reducing cart abandonment by 28.75% through custom optimizations.

I lead end-to-end Shopify development across theme customization, app integrations, checkout extensibility, and performance tuning. I've also built and led development teams, mentored developers, reviewed code, and improved project turnaround times by 13.5%.

Previously, I launched 12 Shopify and frontend projects at Pipelabs and improved store performance and loading speeds by up to 22%. I bring a collaborative, transparent approach focused on scalable e-commerce experiences, measurable ROI, and long-term client partnerships.

Experience

Work history, roles, and key accomplishments

Shopify & Shopify Plus Specialist | Tech Lead

RNR Digital Media Group LLC

Jul 2021 - Aug 2023 (2 years 1 month)

Successfully launched and scaled 30+ Shopify Plus stores for enterprise clients, driving measurable increases in sales and conversion rates. Improved checkout performance and reduced cart abandonment by 28.75% through custom Shopify Plus optimizations.