Open to opportunities

Lucy Yang

@lucyyang1

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Marketing and communications professional driving creator-led campaigns across social and film releases.

United States

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What I'm looking for

I’m looking for a role where I can own creator-led marketing and social-first storytelling—balancing PR, analytics, and execution—while partnering with production teams and brands to scale reach, engagement, and conversions.

I lead influencer-driven campaigns and content strategies that turn creator energy into measurable reach. Most recently, I directed creator and VIP logistics for a major film premiere, supported TikTok-first execution, and helped drive 2.5M+ cumulative views with a 12% avg engagement rate.

I also build conversion-focused PR and editorial content—managing 40+ KOL/KOC creators on TikTok Shop with FastMoss, supporting product seeding and affiliate strategy, and generating 6-figure GMV. Alongside this, I write and produce social-first journalism (600+ engagements per post) and grow a bilingual beauty/fashion platform (85K+ followers, 750K+ engagements) rooted in ingredient knowledge and wear-test rigor.

Experience

Work history, roles, and key accomplishments

Marketing Manager

CMC Pictures

Jan 2026 - Mar 2026 (2 months)

Led influencer-driven marketing for 4 theatrical releases, activating 30+ creators across TikTok and Instagram and driving 2.5M+ cumulative views with a 12% average engagement rate. Managed NYC premiere logistics for Zhang Yimou’s Scare Out and coordinated creator/VIP outreach to maximize real-time content capture and Getty Images distribution.

Influencer Marketing Creator Coordination Social Media Analytics Premiere & Press Logistics Getty Images Distribution

Education

Degrees, certifications, and relevant coursework

University of Southern California

Master in Communications Management, Communications Management

Completed all coursework by Dec 2025 and is scheduled to receive a Master in Communications Management degree conferral in May 2026.

Occidental College

Bachelor of Arts, Diplomacy World Affairs

Activities and societies: Minor in Interdisciplinary Writing. Dean’s List Award (2021–2023). Publication: “Media Communication Research,” Clausius Scientific Press (Nov 2023).

Earned a Bachelor of Arts in Diplomacy World Affairs and graduated in May 2023.