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Lucy Waithera

@lucywaithera

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Data analyst skilled in Power BI, SQL, Excel and data-driven decision making.

Kenya

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What I'm looking for

I seek a data-focused role where I can build dashboards, improve marketing and sales performance, and communicate insights to drive business decisions in a collaborative team.

I am a data analyst with a Bachelor of Science in Mathematics and hands-on experience turning marketing and sales datasets into actionable insights. I have built dashboards in Power BI, Preset and Tableau, analyzed Meta Ads and Odoo CRM data using SQL, Python and Excel, and delivered measurable improvements such as a 10% CTR-related cost reduction and 200+ customers acquired via Meta Ads.

I am detail-oriented and proficient in ETL/ELT, Power Query data transformations, documentation, and communicating findings to technical and non-technical stakeholders. My roles have included transaction reporting and KYC/AML compliance, demonstrating strong accuracy, customer service, and ability to produce reports that inform management decisions.

Experience

Work history, roles, and key accomplishments

Forex Teller & Customer Service

Afrisend Money Transfer

Jan 2025 - Aug 2025 (7 months)

Onboarded and verified customers daily ensuring 100% KYC/AML compliance, processed Forex and M-Pesa transactions accurately, and generated daily/weekly transaction reports for management insights.

KYC AML Processes Reporting Customer Service Mpesa Data Entry M Pesa

Social Media Manager

Nyumbani Greens

Feb 2024 - Dec 2024 (10 months)

Managed social platforms and Meta Ads, acquiring 200+ customers in six months while creating sales dashboards and analyzing ad creatives to improve CTR and reduce cost per result by 10%.

Meta Ads Social Media Management Data Analysis Dashboarding CTR Optimization Lead Generation

Education

Degrees, certifications, and relevant coursework

Technical University of Kenya

Bachelor of Science, Mathematics

2018 - 2022

Completed a Bachelor of Science in Mathematics with coursework and projects focused on quantitative analysis, data interpretation, and statistical methods.