Open to opportunities

Francess Nicholeen Labrador

@francessnicholeenlab

Message

I lead creative teams to drive brand growth through strategic design and storytelling.

Philippines

Message

What I'm looking for

I seek a senior creative leadership role where I can lead cross-functional teams, build brand strategy, implement design systems, and drive measurable ROI in a collaborative, growth-minded company.

I am a dynamic creative leader with over 13 years of experience leading cross-functional teams to deliver strategic digital marketing, brand development, and design solutions, driving measurable outcomes such as a 3.74% year-over-year growth and campaign engagement increases up to 50%.

I specialize in rebranding, implementing design systems, and mentoring teams—having led rebrands that increased brand recognition by 70%, improved production efficiency with centralized trackers, and introduced rapid ideation techniques; I also teach design and develop curricula, and I am eager to apply my creative leadership to a growth-focused organization.

Experience

Work history, roles, and key accomplishments

Current

Senior Art Manager

Current

Castro and Associates Public Relations Corporation

Jan 2024 - Present (1 year 7 months)

Led creative direction and production of design assets and PR kits for high-profile clients, driving a 3.74% year-over-year growth in 2024 and executing a company rebrand to strengthen recognition.

Creative Direction Design Systems Project Management Photoshoots Adobe Creative Suite Quality Assurance Photo Shoots

Adjunct Instructor

Adventist University of the Philippines

Jan 2022 - Jan 2024 (2 years)

Revised and taught Digital Design and Visual Concept courses, integrated Adobe Creative Suite into curricula, supported Level 2 accreditation efforts, and achieved outstanding annual evaluations averaging 4.8/5.

Curriculum Development Adobe Creative Suite Visual Concepts Teaching Vlogging Action Research Field Trip Logistics

Lead Designer

Golden Scent

Jan 2017 - Jan 2022 (5 years)

Orchestrated advertising campaigns that increased consumer engagement by 50% and client market share by 20%, led a team of 10+ designers across the region, and managed 24 private label brands to improve campaign efficiency.

Campaign Management Brand Development Team Leadership Product Photography Digital Asset Management Adobe Creative Suite Project Management

Senior Graphic Designer

Stores Specialities, Inc.

Jan 2013 - Jan 2017 (4 years)

Led brand ideation and website design for 158 Designers’ Blvd and Beauty Bar Ph, producing in-store and digital marketing materials that strengthened brand positioning and improved online sales.

Web Design Adobe Creative Suite Branding Marketing Strategy

Associate Designer

Smart Communications, Inc.

Jan 2012 - Jan 2013 (1 year)

Designed in-store murals, corporate collaterals, infographics, and social content for Smart Communications and sister brands, enhancing visual communications and campaign effectiveness.

In Store Design Infographics Adobe Photoshop Adobe Illustrator

Education

Degrees, certifications, and relevant coursework

King Mongkut's University of Technology Thonburi

Master of Fine Arts, Visual Communication

2022 - 2024

Completed Master of Fine Arts in Design & Planning (major in Visual Communication) at King Mongkut's University of Technology Thonburi from 2022 to 2024, focusing on visual communication and design planning.

Adventist University of the Philippines

Bachelor of Fine Arts, Visual Communication and Design

2008 - 2012

Completed Bachelor of Fine Arts with a major in Visual Communication and Design at Adventist University of the Philippines from 2008 to 2012, emphasizing tradigital techniques and visual storytelling.