Lucas Cruz
@lucascruz
I build strategic brand identities, campaigns, and visual communication across digital and print.
What I'm looking for
At Unilux, I create visual communication for a premium curtains and blinds brand across campaigns, digital channels, events, showrooms, and institutional materials. I developed visual identities and communication systems for projects including The White Book, Unilux One, Unilux Experience Live, and Unilux City Spot.
As co-founder and Creative Director of Nathrash, I lead branding, visual identity, and campaign design from concept through final delivery for clients including Ruforn Realty, Overflow, Integer, Oasyum, Unicarosa, and Oorun. I manage briefs, scope, timelines, presentations, iterative design rounds, and client relationships independently.
My work spans branding, art direction, editorial design, marketing design, motion graphics, video editing, photography, and digital and print production. I believe design must communicate clearly, strengthen brands, and contribute to business goals.
Experience
Work history, roles, and key accomplishments
Co-founder and Creative Director of Nathrash, an independent creative studio specializing in branding, visual identity and campaign design for clients across real estate, technology and consumer sectors.
• Lead end-to-end brand identity projects, from concept development to final delivery, for clients including Ruforn Realty, Overflow, Integer, Oasyum, Unicarosa and Oorun.
• Develop art directio
Initial role within the marketing department, supporting brand communication, graphic material production and the execution of institutional projects during a period of expansion and strengthening of Unilux’s positioning in the premium market.
• Supported the creation of communication materials for campaigns, commercial initiatives, internal communication and partner relationship activities.
• D
Senior graphic designer within Unilux’s marketing team, responsible for the brand’s visual communication across branding, campaigns, digital channels, events, showrooms and institutional materials for a premium curtains and blinds company.
• Develop strategic branding and communication projects, transforming marketing concepts into consistent visual systems aligned with the brand’s premium positi
Worked on branding and graphic design projects for multiple clients, supporting the development and production of visual assets across digital and print applications.
• Produced graphic design and production-ready artwork, transforming visual identities into consistent brand assets prepared for real-world application.
• Adapted brand identities into logos, templates, catalogs, website layouts, e
Education
Degrees, certifications, and relevant coursework
IFSC - Instituto Federal de Santa Catarina
Produção Multimídia
2022 - 2025
Instituto Federal de Santa Catarina
Bachelor's Degree, Multimedia Production
2022 - 2025
Pursued a degree in Multimedia Production, focusing on digital media, design, and audiovisual content creation.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
lucas-cruz.netlify.appPortfolio
behance.net/nathrashJob categories
Skills
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