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Luana Siqueira

@luanasiqueira

I build customer experience and retention operations that grow revenue in iGaming.

Brazil
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What I'm looking for

I'm looking to lead Customer Experience in iGaming, shaping retention strategies, customer journeys, and service operations that improve experience and grow revenue.

I've led Customer Experience and service operations in iGaming at 4WIN, ZEROUM.bet, Go Jungle, and Aposta Ganha, focusing on retention, VIP relationships, KPIs, and revenue growth.

I’ve led teams of up to 47 people, built a chat operation from scratch, improved Reclame Aqui from 4.3 to 8.3, and managed high-value VIP customers to increase LTV.

Experience

Work history, roles, and key accomplishments

WI

Head de Atendimento / CX

4WIN

Mar 2025 - May 2026 (1 year 2 months)

Liderança estratégica de CX, gestão de KPIs, equipe, retenção e melhoria contínua.

GJ

Gerente de Clientes VIP

Go Jungle

Oct 2025 - Mar 2026 (5 months)

Gestão de clientes de alto valor, retenção, relacionamento estratégico e aumento de LTV.

ZE

Projeto Estratégico

ZEROUM.bet

May 2025 - Jun 2025 (1 month)

Criação do chat do zero, definição de fluxos, scripts e estrutura de atendimento.

PR

Telemarketing

Provider

Jan 2018 - Dec 2021 (3 years 11 months)

Atendimento e desenvolvimento de comunicação.

Education

Degrees, certifications, and relevant coursework

CA

CS Academy

Certificate, Customer Success

2024 - 2024

Completed courses in Customer Data Analytics, CX Essential, Customer Research, Customer Success Essential, NPS, Excel for CS, Empathy, Churn, Engagement, Support, Onboarding, and Google Sheets.

RA

Reclame Aqui

Certificate, Customer Experience

Completed a course on Excellence in Customer Experience.

Tech stack

Software and tools used professionally

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