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liya shanawas

@liyashanawas

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Experienced writer with a penchant for wordplay and creativity.

India

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What I'm looking for

I seek a dynamic role that allows me to blend creativity with strategic thinking, fostering growth in a collaborative environment.

I am a passionate writer and editor with a strong background in interior design and brand consulting. My journey began with a BSc in Interior Design and a BA in English and Psychology, which has equipped me with a unique perspective on storytelling and design. I thrive on both big projects and intricate details, ensuring that every piece I create resonates with its audience.

Throughout my career, I have contributed to renowned publications such as Verve, InStyle US, and The New York Times, where I covered a range of topics from luxury fashion to lifestyle features. My notable work includes interviews with acclaimed authors and chefs, showcasing my ability to connect with diverse subjects. As a freelance creative writer, I have honed my skills in SEO content writing, research, and fact-checking, making me a versatile asset in any editorial team.

In addition to my writing, I have worked as a brand consultant and graphic designer, helping businesses articulate their visual identity through compelling narratives and designs. My experience as a Senior Copywriter and Brand Marketing Content Creator has further solidified my expertise in shaping brand voices and engaging audiences across various platforms.

Experience

Work history, roles, and key accomplishments

Current

Feature Editor

Current

Service95

Feb 2023 - Present (2 years 4 months)

Covered seasonal book roundups, luxury fashion, lifestyle, and food features. Conducted notable interviews with authors and exclusive recipe features with top chefs.

Feature Writing Content Creation Interviewing Research Proofreading

Current

Contributing Editor

Current

Freelance

Feb 2020 - Present (5 years 4 months)

Provided extensive coverage on fashion, self-improvement, cooking, travel, health, beauty, and lifestyle topics. Contributed to numerous prominent publications including Verve, InStyle US, and HuffPost.

Content Creation SEO Research Journalism

Senior Copywriter & Brand Marketing Content Creator

Tableside Pantry Pvt Ltd

Jan 2024 - May 2025 (1 year 4 months)

Designed merchandise, crafted compelling copy, and managed weekly content calendars. Played a key role in shaping the company's online community and brand presence.

Copywriting Brand Marketing Content Creation Social Media Management Community Management Digital Strategy

Marketing Brand Consultant & Graphic Designer

Freelance

Jan 2023 - Feb 2025 (2 years 1 month)

Assisted various brands in defining their voice and visual identity, from logo creation to packaging design. Developed compelling brand stories for clients such as Two24, Emaar, and Mama and Peach.

Graphic Design Logo Design Brand Identity Design Visual Storytelling Market Research

Content Editor + Bylines

HuffPost

Apr 2021 - May 2022 (1 year 1 month)

Authored bylines with a focus on Luxury Fashion and provided support for celebrity interviews. Assisted in interviews with notable figures including John Varvatos, Christina Milian, and Trina.

Content Editing Feature Writing Interviewing Luxury Journalism Research

Columnist

The New York Times

Mar 2021 - Sep 2021 (6 months)

Contributed journalistic pieces on history, buyer's picks, and the economic impact of purchasing decisions for the Sunday Business section. Wrote for prominent columns including Corner Office and Shop Talk.

Column Writing Journalism Research Business Writing Market Trends

Editor

Sun Magazine

Feb 2020 - Feb 2021 (1 year)

Supported the managing editor as an Editorial Assistant Intern, performing essential editing and fact-checking tasks. Gained practical experience in magazine layout and social media management.

Fact Checking Proofreading Social Media Management Content Editing Research

Copywriter & Social Media Manager

Wilson Daniel’s

May 2020 - Oct 2020 (5 months)

Managed Wilson Daniels' social media channels and digital content in close collaboration with PR and marketing teams. Worked directly with 46 winery partners to enhance their online presence.

Copywriting Social Media Management PR Marketing Strategy Partnering Content Strategy