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Lily Li

@lilyli1

Procurement and sourcing professional at Truly Beauty who led Walmart and CVS launches and reduced logistics costs by 16%.

United States
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At Truly Beauty, I led product development, sourcing, procurement, and end-to-end supply chain operations for beauty and personal care products. I managed US$5M–$10M in annual procurement, including supplier sourcing, negotiations, purchase orders, and delivery coordination.

I led concept-to-launch development across products including lip oils, serums, cleansers, lotions, and deodorants. I coordinated formulation development, testing, packaging, production schedules, quality inspections, and compliance with global suppliers and manufacturing partners.

For 2024–2025 Walmart and CVS launches, I coordinated demand planning, BOM creation, factory timelines, testing, and cross-functional execution. I also directed international logistics from factory readiness through final delivery, reducing logistics costs by 16%.

At Export Now, Inc, I developed and managed Abbott Nutrition’s U.S.-to-China Cross-Border E-Commerce Program, which generated over $66M in sales in less than three years. Earlier, at Dream Wireless, Inc, I oversaw purchasing and inventory across thousands of SKUs and reduced purchasing costs by 2% annually.

Experience

Work history, roles, and key accomplishments

TI

Area Manager, Greater China

Truly Beauty Inc

Aug 2023 - Sep 2026 (3 years 1 month)

Led product development, sourcing, procurement, and end-to-end supply chain operations during a period when Truly Beauty's annual sales grew from $50M in 2024 to $130M in 2025. Managed US$5M-$10M in annual procurement and led Walmart and CVS commercialization workstreams.

Education

Degrees, certifications, and relevant coursework

Ball State University logoBU

Ball State University

Master of Arts, Communication Studies

2008 - 2010

Pursued a Master of Arts in Communication Studies with a focus on Organizational and Professional Communication and Development.

Soochow University logoSU

Soochow University

Bachelor of Arts, English

1999 - 2003

Earned a Bachelor of Arts in English with a major in International Business.

Tech stack

Software and tools used professionally

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