Open to opportunities

liju Feng

@lijufeng

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I coordinate global product launches, events, and creative production across international teams.

Italy

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What I'm looking for

I'm looking for an international project coordination role where I can support cross-functional teams, manage stakeholders and vendors, and deliver product launches, events, or creative projects across markets.

I've coordinated 10+ global product launches at Tern Bicycle, aligning market research, launch plans, creative assets, media activity, and deliverables across cross-functional teams.

I managed Tern Bicycle's Eurobike presence in Germany and coordinated cross-border film and photography production in the UK and France. The resulting brand assets generated 10,000+ views and supported campaign execution.

Previously at A.S. Watson Group, I helped launch 10+ online health and beauty promotions with global suppliers including Unilever and P&G. I also produced weekly Excel dashboards for 1,000+ SKUs to support pricing, promotion, inventory, and stock decisions.

I'm based in Milan and bring native Mandarin, professional English, and experience supporting fast-paced international teams across Asia and Europe.

Experience

Work history, roles, and key accomplishments

Global Marketing Specialist | Project Coordination

Tern Bicycle

Sep 2019 - Sep 2024 (5 years)

Coordinated the planning and execution of 10+ global product launches, aligning market research, launch plans, creative assets, media activity, and deliverables across cross-functional teams. Managed Tern Bicycle's presence at Eurobike in Germany and cross-border film and photography production in the UK and France.

Project Coordination Stakeholder Management Vendor Management Event Coordination Product Launch Creative Production Market Research Reporting