Open to opportunities

Lia Franceschetto

@liafranceschetto

Message

Project coordinator with 4+ years' international experience delivering brand-focused projects and operations.

Spain

Message

What I'm looking for

I seek a role where I can manage brand-driven projects end-to-end, work cross-functionally, and contribute to growth in a collaborative, fast-paced environment.

I am a project coordinator with over four years of international experience managing global projects from product selection to final delivery, ensuring brand consistency and timely procurement. I have acted as the main point of contact for brands, coordinated cross-functional teams, and supported marketing and operational activities to meet client expectations.

My background spans luxury brand coordination, contact-centre operations, contractor procurement, and event planning in diverse markets including Spain, Italy, and the UAE. I bring strong organizational skills, expertise with SAP and Salesforce, vendor management experience, and a results-driven approach to project execution and client service.

Experience

Work history, roles, and key accomplishments

Current

Brand & Project Management Coordinator

Current

Roca Sanitario

Jan 2023 - Present (2 years 8 months)

Manage international projects from product selection and customization to final delivery, serving as main Armani/Casa brand contact to oversee orders, approvals and ensure brand consistency across global clients.

Project Coordination Brand Management Client Communication Vendor Management SAP Salesforce Cross Functional Collaboration

Back Office Administration Agent

CPM International Contact Centre

Jan 2020 - Jan 2023 (3 years)

Handled SAP and Salesforce tasks, collaborated with in-market teams to resolve complaints and provided functional support for operational and administrative processes for Dyson.

SAP Salesforce Customer Support Administrative Support Process Improvement

Project Coordinator

Petas S.r.l.

Jan 2019 - Jan 2020 (1 year)

Managed purchase planning and supplier negotiations for global projects to optimize costs and ensure timely procurement while maintaining approved vendor lists and tracking supplier performance.

Procurement Vendor Management Order Management

Events Coordinator Assistant

Four Seasons International Financial Centre

Jan 2017 - Jan 2018 (1 year)

Designed event spaces, managed themes, timelines and guest lists, anticipated guest needs and improved event planning procedures to enhance service delivery.

Guest Service

Food & Beverage Server

Walt DisneyWorld

Jan 2015 - Jan 2017 (2 years)

Provided table service, advised guests on menu and accommodated special requests while accurately closing checks and processing payments during high-volume operations.

Guest Service event support Teamwork Communication

Education

Degrees, certifications, and relevant coursework

HTL International School

Master's, Events Management

2020 - 2021

Master's level coursework in Events Management covering sponsorship, budgeting, risk, project management, promotion, PR, HR management, and on-site services.