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Lethicia Payette

@lethiciapayette

Marketing and events professional at Amparo Insurance, creating social content and coordinating employee programs across the U.S. and Brazil.

United States
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At Amparo Insurance, I lead internal marketing activities, creating social media content and promotional materials and coordinating influencer campaigns. I also manage leads generated through social media, including Meta Ads initiatives.

I coordinate corporate events and employee engagement activities, from site visits and recognition events to holiday programs and online events. I created the work anniversary gift card program in 2024, which remains part of the employee engagement program.

As Marketing/ Event Coordinator at YBrasil - MaxFama Agency, I led internal and external communications and events for eight agencies, supporting headquarters and activities for over 400 employees. I also coordinated quarterly fashion shows for 100+ models and 1,000+ guests.

As a freelance marketing and creative content professional for a Massachusetts bike shop, I create social content for cycling events and campaigns, along with logos, illustrations, and in-store materials. I also wrote and illustrated the self-published book “Someone That I Love Who Lives Abroad” and illustrated the short animated movie “The Gift.”

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

ET

EBAC British School of Creative Arts and Technology

Computer Science and Illustration, Computer Science and Illustration

2025 -

Currently studying Computer Science and Illustration, covering front-end web development, HTML, CSS, JavaScript, and 2D/3D animation.

EF

EF Education First

Work & Travel Exchange Program, Work & Travel Exchange Program

2020 - 2023

Participated in the Work & Travel Exchange Program in NY & MA.

SS

SAGA Art School

Image composition - Photoshop; Game design fundamentals, Image Composition and Game Design

2022 - 2022

Studied image composition with Photoshop and game design fundamentals.

AU

Anhembi Morumbi University

Bachelor's Degree, Advertising, Marketing and Events

2014 - 2018

Earned a Bachelor's Degree in Advertising, Marketing and Events.

BS

Blue Hills School

Business English, Business English

Completed Business English certification.

HC

Hudson College

YouTube and Podcast Media, Filmmaker, Social Media, Creating Content and Personal Branding, Media and Content Creation

Completed certifications in YouTube and Podcast Media, Filmmaker, Social Media, and Creating Content and Personal Branding.

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