Lerato Mosimane
@leratomosimane
Creative strategy leader at DEXTRAW AFRICA, growing Ola Energy battery swaps from 3,000 to 5,000 monthly.
South AfricaWhat I'm looking for
At DEXTRAW AFRICA, I lead brand and marketing strategy, including the Ola Energy continental rebrand, which increased monthly battery swaps from 3,000 to 5,000 and digital payment usage by 15%. I also contributed to rebrands and membership campaigns that grew North West Business Forum membership by 30% and revenue by 40%.
At GUY COMMUNICATIONS, I led strategy, creative and delivery for a brand and events agency, including VIP hospitality at the Superbike Championship, A1 Grand Prix and Nedbank Challenge. I also grew the Annual Business Investors Conference from 10 to 30+ sponsors and revenue from R200,000 to R1.2m in 12 months.
Experience
Work history, roles, and key accomplishments
Head of Marketing
Dextraw Africa
Leads brand and marketing strategy, including the Ola Energy continental rebrand.
Marketing & Fundraising Lead
Payt Trust
Leads marketing and fundraising; organised a zero-budget Mandela Day soup kitchen and hamper initiative.
Founder / CEO
Guy Communications
Led strategy, creative and delivery for a 14-year brand and events agency, and pitched to win clients. Delivered VIP hospitality for the Superbike Championship, A1 Grand Prix and Nedbank Challenge, and managed promoter, venue and supplier relationships.
Brand Executive
BAT / Rothmans
Led brand experience for Rothmans, planning and delivering consumer activations in a high-energy FMCG environment. Delivered live sports viewing events around the Rugby World Cup, derby matches and cricket, turning major sporting moments into branded consumer experiences.
Education
Degrees, certifications, and relevant coursework
HubSpot
Digital Marketing, Digital Marketing
Completed the Digital Marketing certification from HubSpot in 2026.
Technikon Pretoria
National Diploma, Commercial Practice
Earned a National Diploma in Commercial Practice from Technikon Pretoria in 2005.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Salary expectations
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