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Leonardo Figueroa

@leonardofigueroa

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Senior web designer building conversion-focused websites from Figma to WordPress with technical SEO.

Chile

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What I'm looking for

I’m looking for a senior role where I can own web design end-to-end, maintain scalable design systems, collaborate tightly with developers, and ship conversion-focused websites with technical SEO and Core Web Vitals optimization.

I’m a Senior Web Designer with 8 years of experience designing and building high-performing, conversion-focused websites—from small business sites to enterprise-scale projects. I bring a Visual Communication Design background and blend UX/UI principles with technical SEO and Core Web Vitals optimization from the earliest stages.

I take projects from wireframe to launch in Figma, WordPress, and HTML/CSS, constantly evaluating decisions through the lens of revenue, retention, and growth. I’m comfortable presenting directly to clients and working closely with developers through implementation.

In recent roles, I maintained and extended design systems and component libraries in Figma, managed CMS publishing workflows, and built responsive sites and interfaces. I also develop and support performance improvements and marketing assets like HTML email templates, with a focus on consistency and results.

Experience

Work history, roles, and key accomplishments

Web Designer

LFI Consulting Company

Jan 2020 - Jan 2022 (2 years)

Designed and built responsive websites and interfaces from Figma wireframes using HTML, CSS, JavaScript, and Bootstrap, collaborating with a development team. Maintained a Figma design system/component library and managed client website content publishing via Sitefinity CMS.

HTML CSS JavaScript Bootstrap Figma Design Systems Sitefinity Responsive Web Design Technical SEO Email Template Development

Web Designer

AGtec & Depot Industrial

Jan 2017 - Jan 2020 (3 years)

Designed and built websites for small business clients using HTML, CSS, JavaScript, and WordPress, optimizing content and code for SEO. Built and maintained Depot Industrial's WooCommerce ecommerce site and created client-facing high-fidelity prototypes translated into functional websites.

HTML CSS JavaScript WordPress WooCommerce SEO Ecommerce Prototyping Client Presentations Responsive Web Design

Senior Web Designer

Leonardo.design

Senior Web Designer with experience designing and building conversion-focused websites, from wireframe to launch. Uses Figma, WordPress, and HTML/CSS alongside UX/UI principles, technical SEO, and Core Web Vitals optimization.

Figma Design Systems UX UI Prototyping Conversion Rate Optimization WordPress HTML5 CSS3 Technical SEO Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

ACBI

Diploma of Information Technology, Website Development

2024 - 2025

Completed a Diploma of Information Technology (Website Development) at ACBI in Australia. Built web development skills focused on website creation and implementation.