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Lee CuenLC
Open to opportunities

Lee Cuen

@leecuen

Freelance photographer and sales professional blending creative visual storytelling with sales process improvement.

South Africa
Message

What I'm looking for

I seek roles that combine creative production (photography/videography) with client-facing responsibilities and opportunities to improve processes, collaborate, and grow into leadership.

I am a freelance photographer and sales professional with experience across event, fashion, commercial and corporate photography, plus hands-on sales and sales-management roles. I have worked with brands and events including AFI FW20, SACSC Congress 2024, World Movement for Democracy, GridCars, Sorbet, Converse, Maxhosa, Nike, MyTFGworld and Palladium.

In sales I advanced into senior sales responsibilities at GridCars, improving internal processes, drafting SOPs, implementing team meetings and managing inbound sales for major product lines while coordinating installations and customer service. I combine creative technical skills (photography, videography, editing) with process-oriented sales leadership and continuous improvement focus.

Experience

Work history, roles, and key accomplishments

ML

Sales Representative

Matrix Warehouse Group (Pty) Ltd

Aug 2023 - Nov 2023 (3 months)

Fixed-term sales representative (Aug–Nov 2023) responsible for product knowledge, customer assistance, pricing accuracy, stock requests and ensuring customer satisfaction in-store.

WD

Photographer / Videographer

World Movement for Democracy

Feb 2024 - Present (1 year 11 months)

Captured and filmed the 12th Global Assembly in February 2024, documenting sessions and events to support the organisation's 25-year reflection and strategic communications.

DF

Event Photographer & Promoter

Divergent Fashion

Oct 2020 - Present (5 years 3 months)

Photographed, filmed and promoted the Divergent Fashion Show (2020), producing high-quality visual content and social media promotion that increased event attendance and engagement.

African Fashion International logoAI

Behind-the-Scenes Videographer

African Fashion International

Jan 2020 - Present (6 years)

Captured behind-the-scenes footage and assisted with equipment and lighting for AFI FW20, supporting the production team to document the fashion show.

Education

Degrees, certifications, and relevant coursework

CityVarsity School of Media and Creative Arts logoCA

CityVarsity School of Media and Creative Arts

Diploma in Professional (year 1 incomplete), Media & Creative Arts

2024 -

Enrolled in a programme at CityVarsity School of Media and Creative Arts beginning 6 December 2024; studies in media and creative arts.

MS

Mondeor High School

Matric, Matriculation

2018 - 2019

Attended Mondeor High School and matriculated in 2019.

University of South Africa logoUA

University of South Africa

Registered with Unisa and undertook studies while balancing work responsibilities.

Tech stack

Software and tools used professionally

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Lee Cuen - Sales Development Representative - GridCars | Himalayas