Leopoldo Peron
@leopoldoperon
Art director at Brazilian Pet Foods creating Snow brand identities, campaigns and packaging for Brazil and Latin America.
BrazilWhat I'm looking for
At Brazilian Pet Foods, I create POS display packaging for the Tetra Pak launch of eight SKUs in the Canister and Snow Dog lines. I also developed the Snow movement’s brand, key visual and website.
Through London Video and independent projects, I create identities, key visuals and opening videos for ADAMA’s global events, alongside corporate videos and animations for clients in Brazil and abroad. My work has included six events across five countries from 2023 to 2026.
Earlier, I held creative direction, art direction and design roles at Melon Design e Comunicação, Vivas Compacta, Vivas Comunicação and JWT / RMG Connect. My work has received the iF Design Award, the Prêmio App Markmídia and the GRPCOM award.
Experience
Work history, roles, and key accomplishments
Marketing and Brand Communication
Brazilian Pet Foods
Sep 2025 - Present (1 year 1 month)
Independent contractor for marketing and brand communication, including POS display packaging, brand creation, and repositioning for an umbrella brand with 6+ sub-brands.
Creative Director
London Video and independent projects
Jan 2018 - Present (8 years 9 months)
Creative direction for global events, corporate videos, animations, and storytelling for major brands. Managed design, content creation, and paid media.
Creative Director
Melon Design e Comunicação
Jan 2014 - Dec 2017 (3 years 11 months)
Led creative direction of projects and managed the creative team, serving clients such as Skillus, Paranatex, and Café Jandaia.
Associate Creative Director
Vivas Compacta
Jan 2013 - Dec 2013 (11 months)
Managed projects and teams, working with clients such as Daju, Nutrilatina, and Foz Tintas.
Creative Manager
Vivas Comunicação
Jan 2009 - Dec 2013 (4 years 11 months)
Led creative teams and directed art and design for institutional and political campaigns for clients including Paraná State Government, Grupo Barigüi, Nutrilatina, and Hotéis Deville.
Art Director
JWT / RMG Connect
Jan 2008 - Dec 2009 (1 year 11 months)
Created advertising campaigns and branding for HSBC, Electrolux, and Kraft Foods.
Graphic Designer
Studio Lumen
Jan 1996 - Dec 2008 (12 years 11 months)
Worked as a graphic designer for clients including O Boticário, Avon, Hospital Pequeno Príncipe, Oscar Niemeyer Museum, and Grupo Positivo.
Art Director
Agencies in Málaga
Jan 1996 - Dec 2008 (12 years 11 months)
Provided art direction at agencies in Málaga, Spain.
Art Director
View Design
Jan 1996 - Dec 2008 (12 years 11 months)
Provided art direction for clients such as Zaeli and Sávio Sorvetes.
Prepress and Editorial Design
Laser Norte Bureau and Midiograf
Jan 1996 - Dec 2008 (12 years 11 months)
Worked in prepress and editorial design at Laser Norte Bureau and Midiograf.
Associate Director
ZOOM Propaganda
Jan 1996 - Dec 2008 (12 years 11 months)
Served as associate director, contributing to creative and strategic direction.
Education
Degrees, certifications, and relevant coursework
FAAP
Postgraduate degree, Strategic Design Management
2026 -
Pursuing a postgraduate degree in Strategic Design Management, expected to complete in March 2027.
UNOPAR
Bachelor's degree, Industrial Design
Earned a Bachelor's degree in Industrial Design with a focus on Visual Programming in 2005.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Portfolio
leoperon2.github.io/portfolioSalary expectations
Job categories
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