Whitney Elizabeth

I’m a content creator and social media specialist with four years of experience in lifestyle, beauty and fashion content, building an engaged audience of 72k across Instagram and TikTok. My recent TikTok content has reached 221k and 119k views, with an average ~6% engagement rate across recent posts. I deliver paid and gifted campaigns with brands including L’Oréal, McDonald’s, The Hilton, Oh Polly, PrettyLittleThing, RUSH Salon and AJCPR.

I combine instinctive platform awareness with commercial thinking—interpreting briefs and producing end-to-end content that’s optimised for watch time, retention and shareability. I write captions, scripts, hooks and on-screen copy designed for engagement, and I use social media analytics and performance reporting (Meta Business Suite, TikTok Analytics) to plan, schedule and improve content using tools like Later and Planoly.