lavanya User

Founder & Visual Designer, Iriemon Studio

- ETH Global 3rd place under Uniswap
- Hey Gary! Language learning app - branding, Mascot, Brand book.
- Designed & launched illustrated product collections (stickers, posters, bookmarks, crochet projects)
- Managed end-to-end brand strategy (identity, packaging, market positioning)
- Built and engaged a community around original IP
- Developed interactiv

Senior Graphic Artist — Gameskraft (May–Nov)

- Ludo Campeões & Truco (Brazil Market)
- Primary creative POC for the Brazilian team, collaborating with designers, writers, and copywriters on culturally aligned visuals and communication.
- Led the creative direction for Ludo Campeões, shaping visual identity, in-app assets, marketing creatives, and overall player experience.
- Drove joint India–Bra

Brands - Playship, Ludo Culture, Ludo Campeões, Pocket52, Rummy Time

- Built and evolved the visual identity for Playship, ensuring a cohesive, high-quality brand language across product, marketing, and communication.
- Designed core game assets like playing cards, icon systems, tiles, hero illustrations and focused on clarity, usability, and visual appeal.
- Created and maintained the Brand Book

Worked as Graphic Design Intern at Gameskraft.

Worked on their brand book, UX development, and social media posts.

Game design, Branding, UI/UX, Photography,
Design thinking, Packaging, AR/VR, Typography,
Trend spotting, Character design, Fine art, Design research, Communication design, Website design, Space design, Advertising.
Minor - Textile Design