Sajal Tete

Over 13 years, I've built brand identities for businesses that went on to launch TV shows, expand to multiple locations, and build lasting customer recognition. Good design doesn't just look good—it drives real business outcomes.

I work with mid-sized businesses in edtech, F&B, entertainment, beauty, and gaming who are expanding, rebranding, or launching new ventures. My focus: creating distinctive brand identities that cut through competitive noise and actually perform in the real world.

My approach is strategy first, aesthetics second. I don't chase design trends or create brands that win awards but fail in practice. I build scalable visual systems—logo, typography, color, guidelines—that work across every touchpoint and get used consistently by your team.

Recent work includes:

Mind Wars (Edtech) – Complete rebrand that fueled ground reactivation and supported their TV show launch
Claret's Bakery – Brand identity system for multi-location expansion
Escapegoat (Artist) – Ongoing brand partnership with repeat engagements for album artwork

I also have experience across social media design, OOH, print, and campaign creative for brands in iGaming, cosmetics, and advertising.

If you're a founder or marketing leader at a growing business and your brand isn't keeping pace with your ambitions, let's talk. I'm currently taking on select projects for Q1 2026.

DM me or email: sajaltete@gmail.com