Lauretta SampsonLS
Open to opportunities

Lauretta Sampson

@laurettasampson

Strategic Copywriter & Funnel Specialist with 5+ years of experience.

Nigeria

What I'm looking for

I am looking for a role that allows me to leverage my copywriting and funnel-building skills in a dynamic environment, where I can contribute to innovative marketing strategies and continue to grow professionally.

As a Digital Marketing Executive with over 5 years of experience, I specialize in crafting compelling copy and building conversion-driven funnels that help businesses thrive. Currently, I work with Prolanz, a leading ad agency in Nigeria, where I create high-converting video scripts, landing pages, and digital offers tailored for diverse clients.

My journey has seen me significantly boost sales for coaches, creators, and business owners by simplifying marketing strategies and transforming ideas into irresistible offers. I have a proven track record of increasing email open rates by over 35% and improving funnel conversion rates by up to 45%, demonstrating my ability to drive measurable business growth.

Experience

Work history, roles, and key accomplishments

PA
Current

Copywriter & Funnel Strategist

Prolanz Ad Agency

Jan 2024 - Present (1 year 5 months)

Writes high-converting ad scripts and landing pages for diverse clients. Collaborates with video creators to produce persuasive ad creatives, contributing to campaigns that increased visibility for over 1,000 brands.

PA
Current

Copywriter & Funnel Strategist

Prolanz Ad Agency

Jan 2025 - Present (5 months)

Craft high-converting ad scripts and landing pages for diverse clients. Collaborate with creatives to produce persuasive content, contributing to successful ad campaigns that enhance brand visibility and engagement.

XE

Funnel Builder

Xifin's Enterprise

Jan 2024 - Jan 2025 (1 year)

Designed and implemented high-converting sales funnels, improving conversion rates by up to 45%. Integrated landing pages and email automations, helping clients achieve consistent lead flow and successful launches.

UP

Copywriter/Funnel Builder

Upwork

Jan 2024 - Mar 2024 (2 months)

Wrote over 50+ ad scripts and email sequences, improving conversion rates by up to 300%. Collaborated with designers to produce sales-focused ad campaigns and transformed low-performing offers.

XE

Funnel Builder

Xifin's Enterprise

Jan 2024 - Jan 2024 (0 months)

Designed and implemented high-converting sales funnels, improving conversion rates by up to 45%. Collaborated with teams to ensure a smooth user experience and helped clients achieve consistent lead flow.

N3

Email Copywriter

NODO web 3

Jun 2023 - Jan 2024 (7 months)

Wrote and optimized over 20+ email sequences, increasing open rates by over 35%. Helped retain and activate over 5,000 users by crafting educational email flows. Collaborated with marketing and dev teams to align messaging with platform milestones.

N3

Email Copywriter

NODO web 3

Jun 2023 - Dec 2023 (6 months)

Wrote and optimized over 20+ email sequences, increasing open rates by over 35%. Helped retain and activate over 5,000 users through strategic email flows and collaborated with teams to align messaging with platform milestones.

UP

Copywriter/Funnel Builder

Upwork

Jun 2023 - Jan 2024 (7 months)

Wrote over 50 ad scripts and landing pages, improving conversion rates by up to 300%. Collaborated with designers to create sales-focused campaigns, transforming low-performing offers through audience research.

Education

Degrees, certifications, and relevant coursework

University of Calabar logoUC

University of Calabar

Bachelor of Science, Chemistry

2018 - 2024

Pursuing a degree in Chemistry, focusing on the principles and applications of chemical science. Engaged in coursework that enhances analytical skills and understanding of chemical processes.

Tech stack

Software and tools used professionally

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