Looking for a job

Laura Moreno Ruiz

@lauramorenoruiz

Message

Senior Analytics & Insights leader driving AI-powered consumer and data activation strategies across markets.

Spain

Message

What I'm looking for

I want to lead end-to-end analytics & insights and data activation, combining consumer knowledge with AI when it adds value. I’m looking for a company where I can drive digital transformation, partner globally, and grow teams through a data-driven culture.

I’m an Analytics & Insights Senior Manager focused on turning consumer and data insights into winning actions for brands and growth. At Procter & Gamble, I led the consumer knowledge area and activated insights for Ariel and Lenor in Spain—shaping the who/what/how in-market in coordination with the European HQ team.

I activate data analytics tools and run analyses “with and without AI” to win across the 5 vectors of superiority. I also created and led the data and consumer knowledge strategy for the entire category, earning the “Power of You” award for both the strategy and its execution.

At Global Carrefour, I created and led the global data activation strategy for sales teams across +40 markets and +400 people—moving from descriptive data tools for business tracking to management and execution of AI-driven innovation projects. I also led the global data partnership between P&G and Carrefour through initiatives like the Data File forum, and received the “Lead with courage” award for digital and data transformation leadership.

In the Pharma Channel and Healthcare & Femibion Brand Manager role, I built data activation strategies for the pharmacy division, closed contracts with 7+ pharmacy groups for AI-driven personalized promotions, and designed the point-of-sale data tool used daily by 70+ people. I managed a cross-functional IT team (data engineer and analyst) and drove Femibion campaigns with the European strategy, culminating in the first-ever “VAMOS award” in P&G Spain’s history—selected among +400 candidates.

Experience

Work history, roles, and key accomplishments

Current

Sr Manager, Global Carrefour Analytics

Current

Procter & Gamble

Sep 2019 - Present (6 years 10 months)

Created and led the global data activation strategy for Carrefour sales teams across +40 markets. Led the P&G–Carrefour data partnership (including initiatives like the Data File) and received the “Lead with courage” award for digital and data transformation leadership.

Data Activation Data Strategy Initiative Design Digital Transformation

Current

Brand Manager & Analytics (Pharma)

Current

Procter & Gamble

Sep 2019 - Present (6 years 10 months)

Created and led Spain’s pharmacy division data activation strategy, closing contracts with 7+ pharmacy groups for AI-driven personalized promotion projects. Designed a point-of-sale data tool used daily by 70+ commercial-network users, upskilled the team on a data-driven culture, led Femibion brand marketing activities, and managed an IT cross-functional team; received the “VAMOS” award in P&G Spa

AI Driven Personalized Promotions POS Data Tools Digital Transformation Data Culture Brand Marketing Campaign Execution

Current

Sr Manager, Fabric Care Analytics

Current

Procter & Gamble

Sep 2019 - Present (6 years 10 months)

Led the consumer knowledge area and activation of insights for Ariel and Lenor in Spain, coordinating with the European HQ team. Created and led the data and consumer knowledge strategy for the category and received the “Power of You” award for its execution.

Data Analytics Data Strategy Category Strategy

Category Management Trainee

Mars Multisales Spain

Jan 2018 - Jun 2018 (5 months)

Extracted and analyzed product categories to assess company performance and presented market and business status to the executive committee monthly. Led a big data project to improve point-of-sale managers’ store visits and increased sales by +30%.

Category Management Data Extraction Executive Reporting