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Laura Gunning

@lauragunning

Senior Insight Analyst at ASOS turning customer and campaign data into commercial recommendations and self-service Power BI dashboards.

United Kingdom

Message

At ASOS, I deliver customer, marketing and commercial analytics for global retail brands, using first-party customer data to inform campaign optimisation, audience targeting and commercial investment. I designed self-service Power BI dashboards that reduced ad-hoc reporting requests by 60% and helped commercial teams access and analyse insights independently.

At SUPERDRUG, I partnered with beauty and FMCG brands on customer, category and commercial analytics. I developed a churn prediction model using Python and SQL, then operationalised its risk scores through a self-service dashboard to support proactive retention campaigns.

Experience

Work history, roles, and key accomplishments

Current

Senior Insight Analyst

Current

ASOS

Sep 2024 - Present (2 years 2 months)

Delivers strategic customer, marketing and commercial analytics for 40+ global retail brands, designing scalable SQL, Databricks and Power BI solutions. Leads end-to-end campaign measurement and partners with senior stakeholders to translate data into actionable recommendations.

SQL Databricks Power BI Customer Analytics Campaign Measurement Audience Profiling Data Storytelling Stakeholder Management

Senior Insight Analyst

Superdrug

Sep 2023 - Sep 2024 (1 year)

Partnered with major beauty and FMCG brands to deliver customer, commercial and category analytics. Developed customer segmentation, basket analysis, and churn prediction models to inform brand strategy and retention campaigns.

SQL Python Customer Segmentation Churn Prediction Basket Analysis CRM Analytics Data Visualization

Insight Analyst

Superdrug

Sep 2021 - Sep 2023 (2 years)

Delivered customer, category and commercial analytics to support supplier strategy and promotional planning. Developed recurring competitor and market intelligence reporting using internal and external data.

SQL Market Intelligence Competitive Analysis Customer Profiling Commercial Analytics

Education

Degrees, certifications, and relevant coursework

National University of Ireland, Galway

Master of Science, Business Analytics

2020 - 2021

Grade: First-Class Honours

Completed an MSc in Business Analytics with First-Class Honours.

National University of Ireland, Galway

Bachelor of Commerce, Commerce

2016 - 2020

Grade: First-Class Honours

Activities and societies: Exchange Semester: John Molson School of Business, Concordia University, Montreal

Completed a BComm (Global Experience) with First-Class Honours, including an exchange semester at John Molson School of Business, Concordia University, Montreal.