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Laura Berman

@lauraberman

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Senior Business Development Manager with expertise in marketing strategies.

Germany

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and creativity.

I am a seasoned Senior Business Development Manager with a strong background in marketing and strategic leadership. My experience spans various industries, including hospitality and online retail, where I have successfully led teams and projects to enhance brand visibility and customer engagement.

At MAPRO MANAGEMENT GmbH, I took charge of the online business operations for Gourmet Cut Club, focusing on web shop development, content creation, and financial management. My strategic marketing initiatives, including SEA campaigns and influencer marketing, significantly boosted our customer retention and visibility.

Previously, as Marketing Manager and Head of Entertainment at JAGDFELD GRUPPE GmbH, I developed innovative event formats and ambassador programs, enhancing member acquisition and engagement. My expertise in content strategy and performance analysis has consistently driven successful marketing outcomes.

Experience

Work history, roles, and key accomplishments

Senior Business Development Manager

MAPRO MANAGEMENT GmbH

Nov 2024 - May 2025 (6 months)

Led the operative and strategic direction of the online business, including webshop development and visual content management. Managed financial responsibilities, budget planning, and profitability optimization. Developed and implemented marketing strategies to increase visibility and customer loyalty through various channels.

Webshop Development Content Management Budgeting Marketing Strategy SEA Google Ads Microsoft Ads Influencer Marketing

Marketing Manager & Head of Entertainment

JAGDFELD GRUPPE GmbH

Dec 2018 - Oct 2024 (5 years 10 months)

Developed ambassador programs and international club partnerships, conceptualizing new event formats for member engagement. Led targeted member acquisition and modernized corporate design and website. Managed social media content and performance analysis for Instagram and monthly newsletters.

Ambassador Event Management Corporate Design Content Strategy Performance Analysis Social Media Influencer Marketing 3D Rendering

Sales & Marketing Executive

SWISSÔTEL BREMEN

Oct 2016 - Oct 2018 (2 years)

Managed customer accounts and acquisition in Northern Germany, overseeing Expedia TravelAds and TripAdvisor entries. Handled all social media channels and implemented SEO/SEA strategies. Collaborated with the F&B team for in-house marketing and organized customer events.

Customer Relationship Management Expedia Trip Advisor Social Media Management SEO SEA Event Planning

Online Marketing & Communication Assistant

Post Collective UG

Mar 2016 - Jul 2016 (4 months)

Assisted with online marketing and communication tasks. Supported various digital campaigns and content creation efforts.

Online Marketing Communication Content Creation

Marketing & Distribution Praktikant

Panolife GmbH

Jun 2014 - Oct 2014 (4 months)

Gained practical experience in marketing and distribution. Supported various projects related to product promotion and market reach.

Marketing Distribution Product Promotion Market Research

Education

Degrees, certifications, and relevant coursework

Akademie JAK

Bachelor of Arts, Design Management

2012 - 2015

Studied Design Management at Akademie JAK in Hamburg, Germany, from 2012 to 2015. This program focused on the intersection of design and business, preparing students for management roles in creative industries.

Mill Hill School

A-Levels, Business Studies, Art & Design, English, French

2009 - 2011

Completed A-Levels at Mill Hill School in London, England, from 2009 to 2011. Specialized in Business Studies, Art & Design, English, and French, providing a strong foundation in both analytical and creative disciplines.