Open to opportunities

Yirui Zhao

@yiruizhao

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Insight-driven Data and Commercial Insights Analyst with 4+ years experience.

Switzerland

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, allowing me to leverage my analytical skills to drive strategic insights and support impactful decision-making.

I am an insight-driven Data and Commercial Insights Analyst with over four years of experience in the healthcare, life sciences, and technology sectors. My expertise lies in delivering strategic insights that drive global product launches, market expansion, and sales acceleration across more than 30 countries. I excel at translating complex data into actionable strategies and integrating real-world evidence to support executive decision-making.

Throughout my career, I have developed a strong proficiency in Python, Power BI, SQL, R, and Snowflake, focusing on aligning insights with commercial, sales, product, and marketing objectives. My role as a Commercial Data Analytics Manager at Alexion Rare Disease, AstraZeneca, involved directing commercial insights and analytics for key therapeutic areas, shaping performance reviews, and informing business decisions through comprehensive market analyses. I am passionate about bridging innovation with real-world applications, particularly in the realm of digital health and AI-driven solutions.

Experience

Work history, roles, and key accomplishments

Current

Commercial Data Analytics Manager

Current

Alexion Rare Disease, AstraZeneca

Dec 2023 - Present (1 year 7 months)

Directed commercial insights and analytics for Neurofibromatosis type 1 (NF1) and Koselugo across EU, China, Canada, and Australia, shaping performance reviews, competitive intelligence, and market entry strategies. Steered strategic insights across hematology, neurology, oncology, and nephrology therapeutic areas, leveraging statistical models and visualization tools (Python, Power BI) to inform

Commercial Insights Data Analytics Market Entry Strategies Statistical Modeling Power BI Python Competitive Intelligence

Current

Market Research Lead

Current

ZHdK (IDR), UZH (IBME), and ZHAW (IPH)

Dec 2024 - Present (7 months)

Designed and executed a survey with 160 qualified responses across 27 countries and conducted focus groups with caregivers, social workers, therapists, and psychiatrists, identifying 5 key personas and uncovering critical market pain points. Led a data-driven commercialization strategy, shaping the go-to-market approach for AI-driven healthcare solutions improving caregiver support and patient out

Market Research Stakeholder Management Data Strategy Survey Design Focus Groups

Go-to-Market Product Associate

Dun & Bradstreet

Mar 2023 - Jun 2023 (3 months)

Developed product positioning frameworks and market segmentation strategies to support new product launches and market entries. Designed and delivered GTM toolkits and digital campaigns across 60+ markets, ensuring alignment with local channels, compliance standards, and audience preferences.

Product Positioning Market Segmentation Sales Enablement Content Development

Product Marketing Graduate

Red Bee Media, Ericsson

Nov 2021 - Feb 2023 (1 year 3 months)

Conducted qualitative and quantitative research across 500+ customers and 10+ industries, identifying insights to inform segmentation and targeting strategies. Led 80+ omnichannel campaigns across 10+ platforms, driving lead generation and contributing to a 25% increase in qualified opportunities.