In the Real Analyst Jobs Challenge, I investigated Fernway’s reported churn spike and found the true rate was 11.2%, not 17%, after correcting the churn definition. I traced the increase to a March 2026 promo cohort and recommended against rolling back the price increase.
For UrbanNest, I analyzed 11 months of order data and found that removing duplicate transactions revealed a 20.8% revenue decline. I traced the main driver to a sitewide discount-code configuration and recommended against cutting the paid social budget.
At KlinikGo × Rakamin Academy, I prepared Business Requirement Documents, designed process and data diagrams, and created a UAT plan with 10 test scenarios.
I’ve also supported business development and digital marketing at PT Lenmarc Exa Abadi Digital, including creating training videos for user onboarding. My analysis work uses Python, SQL, and tools such as Jupyter Notebook and Tableau Public.
