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Designed and developed Zood's Loan Management System, enabling loan product customization and seamless integration with payment gateways for automated repayments. Led the transformation of E-commerce marketplace into a fintech app, introducing personalized loan offerings and embedded financial services.

Led the launch of Category Commission Management, Catalog Branding, and Dynamic Shipment Fee Structures, optimizing monetization strategies for the e-commerce platform. Designed and delivered data-driven dashboards tracking daily GMV per market, transaction trends, and product category performance.

Led Mobile & Add-Ons Product Management, driving market analysis, business feature definition, and strategic roadmapping for SaaS solutions. Designed and implemented SaaS subscription and add-on structures, transitioning the platform from an on-premise to a cloud-based solution.

Founded and led Keeward's Zahle office, building a high-performing full-stack development team by recruiting, training, and mentoring junior engineers. Architected and managed full-cycle development of SaaS platforms using Ruby on Rails, ensuring modular and data-driven designs.

Developed and customized scalable WordPress and Drupal websites, ensuring seamless integrations and optimized performance. Configured and customized Microsoft CRM, tailoring workflows and automation to meet business requirements.

Currently pursuing an online graduate professional diploma in AI & Data Science from the American University of Beirut. This program focuses on advanced topics in artificial intelligence and data analysis.

Completed a Master of Engineering in Software Engineering at Antonine University. The curriculum covered various aspects of software development and engineering principles.