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@lalalauser

Business data analyst at Temu building forecasting models and analytics for international markets.

Singapore
Message

At Temu, I developed GMV and LTV forecasting models for international markets, reducing short-term GMV MAPE by 8%–12% and long-term value prediction error by 10%+. The resulting insights supported multi-million-dollar budget planning for overseas markets.

I also processed large-scale logs with Spark and Hive to build automated metric systems, and optimized data warehouse architecture and ETL logic to improve forecasting pipeline performance by 25%+. My cross-market funnel analytics framework delivered a 3–5% CVR lift in key regions.

Earlier, at Shanghai Pekon Digital Technology Co., Ltd., I built a retail analytics platform used by 10+ brands and developed sales forecasting models. At AI Singapore, I designed annotation methods for multimodal datasets and supported model evaluation; at PricewaterhouseCoopers (PwC), I created a quantitative framework for investment evaluation.

Experience

Work history, roles, and key accomplishments

TP
Current

Data Analyst (Business Intelligence)

Temu (Pinduoduo)

Aug 2025 - Present (1 year 2 months)

Led development of GMV and LTV forecasting models across international markets, reducing short-term GMV MAPE by 8-12% and long-term value prediction error by 10%+. Built data pipelines with Spark and Hive, optimized data warehouse architecture, and standardized A/B testing workflows.

SL

Data Research and Development Intern

Shanghai Pekon Digital Technology Co., Ltd.

Sep 2023 - Jan 2024 (4 months)

Built relational data models and deployed a scalable SQL-based aggregation system, improving processing efficiency by 35%. Developed Random Forest models for sales forecasting with 85% accuracy, and conducted customer behavior analysis across e-commerce and offline channels.

Education

Degrees, certifications, and relevant coursework

National University of Singapore logoNS

National University of Singapore

Master of Science, Data Science for Sustainability

Master of Science in Data Science for Sustainability, completed in August 2025.

University of Toronto logoUT

University of Toronto

Bachelor of Science, Statistics & Economics

Bachelor of Science in Statistics and Economics, completed in April 2023.

Tech stack

Software and tools used professionally

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