LELalaine Chriselle Espiña
@lalainechriselleespi
Creative content writer and social media manager with a passion for storytelling.
PhilippinesWhat I'm looking for
I am a creative and detail-oriented content writer and social media manager with extensive experience in crafting compelling narratives and eye-catching visuals. Currently, I work at Oohlala Prints, where I design and create mock-ups for various print products while also managing their social media presence. My role allows me to blend my design skills with my passion for writing, ensuring that our products not only look great but also communicate effectively with our audience.
In addition to my work at Oohlala Prints, I have been the Social Media Head and Writer for the Cathedral of the King Media Ministry since 2010. In this role, I manage content across multiple digital platforms, develop creative content such as 1-minute reels, and write articles for our church website. My experience also includes contributing to various publications, where I focus on topics related to parenting and family life, demonstrating my ability to engage diverse audiences through strategic content planning and execution.
Experience
Work history, roles, and key accomplishments
Designer & Copywriter
Oohlala Prints
Jan 2022 - Present (3 years 6 months)
Comes up with the layout and designs of the print products of Oohlala Prints (notepads, journals, notebooks, etc.). Creates the mock-up design and copy of the product information of the products of Oohlala Prints, mostly posted on social media.
Social Media Head & Writer
Cathedral of the King Media Ministry
Jan 2010 - Present (15 years 6 months)
Manages and schedules content across digital platforms (Facebook, Instagram, YouTube, and website). Develops creative content, including 1-minute reels and regular social media posts.
Social Content Writer
Lynden Group
Jan 2023 - Jan 2025 (2 years)
Created accounting-related content for the company’s website and Facebook page. Prepared monthly Practice Updates and managed client email subscriptions via MailChimp.
Contributing Writer
Workitph.com
Jan 2020 - Dec 2020 (11 months)
Wrote 500-600 word articles about breastfeeding and family life for Workitph.com.
Contributing Writer
Baby Magazine
Jan 2014 - Dec 2016 (2 years 11 months)
Wrote 1,500-word articles about baby issues and parenting (such as Newborn Protocol and Common Newborn Problems, etc.) to address particular concerns of parents and caregivers of babies.
Freelance Content Writer
Odesk
Jan 2012 - Dec 2014 (2 years 11 months)
Wrote articles for different individuals and companies, with a wide range of topics: breastfeeding, obesity, and How-To essays.
Education
Degrees, certifications, and relevant coursework
University of Asia & the Pacific
Bachelor of Arts (B.A.), Child Development & Education
Studied Child Development & Education. Gained knowledge in educational theories and practices, preparing for roles in child-focused environments.
Availability
Location
PhilippinesAuthorized to work in
Job categories
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