For my individual academic project El Imparcial, I evaluated the existing experience, benchmarked four competitors, and surveyed 41 people. I used research to guide a redesign focused on helping people find information.
I reduced the navigation from seven items to five and validated it with tree testing. I also created an Atomic Design system and a navigable prototype with nine screens and five modals; in moderated usability tests, schedule discovery rose from 22% to 100%.
For EP Insights, a curated content app developed with CoderCup at Coderhouse, I created the concept, wireframes, and MVP in three days with AI assistance. The mobile-first app focuses on personal finance, organization, and wellbeing.
I also founded Las Lunáticas, a women's clothing brand that sold through Instagram, and managed its suppliers, brand identity, content, sales, and customer service. Before that, I worked in document management and administrative roles at the Ministry of Security of Argentina, alongside experience in imports and security.
