Martina Cavallini
@martinacavallini
UX/UI designer and audiovisual professional focused on research-driven, user-centered solutions.
What I'm looking for
I am a UX/UI designer with a foundation in audiovisual design and project management, dedicated to creating intuitive, engaging digital experiences that meet user goals. I blend user research, information architecture, and visual design to deliver clear, usable interfaces.
In my current role as a Digital Project Manager I coordinate cross-functional teams, streamline creative workflows, and ensure accessibility and consistency across digital assets, directing end-to-end campaigns for international clients. As a freelance scriptwriter I applied storytelling and audience research to improve engagement across social platforms.
I am driven by collaboration, continuous learning, and applying research-driven methods to solve problems. I bring creativity, adaptability, and strong communication to teams seeking measurable improvements in user experience and product delivery.
Experience
Work history, roles, and key accomplishments
Digital Project Manager
Newcycle
Jan 2024 - Present (2 years)
Facilitated requirement-gathering and translated client needs into actionable design guidelines, coordinated cross-functional teams to deliver campaigns and post-production projects for international textile clients on time while improving workflow efficiency and asset accessibility.
Freelance Scriptwriter
Freelance
May 2022 - Dec 2024 (2 years 7 months)
Researched audience behavior and platform trends to craft scripts for YouTube, Instagram, Facebook, and TikTok that improved user engagement and retention by aligning storytelling with brand voice and platform expectations.
Education
Degrees, certifications, and relevant coursework
National Technological University (UTN)
Advanced Certificate, UX/UI Design
Completed an Advanced UX/UI Design certification focused on UX/UI methods and tools.
University of Buenos Aires (FADU)
Bachelor, Audiovisual Design
2017 - 2024
Completed a Bachelor in Audiovisual Design at the Faculty of Architecture, Design and Urbanism, focusing on audiovisual production, design principles, and project work.
Coderhouse
Certificate, UX/UI Design; Graphic Tools
Completed UX/UI Design and Photoshop & Illustrator courses covering practical skills in design tools and workflows.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
behance.net/martinaarena1Job categories
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