At Myoka Ltd, I led the rebrand of Myoka Spas and rolled the working brand out across six spas, from signage and print to gift boxes and product labels. I also brought social creative and strategy in-house, launched TikTok, and ran content across social, email, and the website.
At X or X Creative, my independent studio, I work on brand strategy and identity, content creation, and design for clients in Malta, the US, Canada, and Australia. I built RE/MAX Malta’s brand system and editable templates, and streamlined its design feedback process.
At Play North, I led marketing design for online casino brands and managed the outsourced design team. I’ve also led a rebrand for CasinoTopsOnline and, at Leschenault Press, guide authors and illustrators through production, quality, and legal checks for every title.
