Kritika Gupta

As a Gold Medalist and holder of two Master's degrees, I am passionate about Marketing, Branding, and Consumer Psychology. My journey has been defined by a commitment to creativity and strategic thinking, allowing me to bring data-driven insights to every project I undertake. I thrive on building compelling brand narratives and enhancing brand positioning, which has been instrumental in executing high-impact marketing campaigns.

My recent role as a Marketing Communications Manager at Psylief involved forming strategic B2B alliances and leveraging influencer collaborations to drive community engagement. I have successfully executed go-to-market campaigns that significantly contributed to early user acquisition. My previous experiences, including internships and roles in business development and research, have equipped me with a diverse skill set that I am eager to leverage to strengthen brand identity and fuel business growth.