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Kritika Gupta

@kritikagupta

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Gold Medalist with expertise in Marketing and Consumer Psychology.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic growth, where I can contribute to impactful marketing initiatives and enhance brand identity.

As a Gold Medalist and holder of two Master's degrees, I am passionate about Marketing, Branding, and Consumer Psychology. My journey has been defined by a commitment to creativity and strategic thinking, allowing me to bring data-driven insights to every project I undertake. I thrive on building compelling brand narratives and enhancing brand positioning, which has been instrumental in executing high-impact marketing campaigns.

My recent role as a Marketing Communications Manager at Psylief involved forming strategic B2B alliances and leveraging influencer collaborations to drive community engagement. I have successfully executed go-to-market campaigns that significantly contributed to early user acquisition. My previous experiences, including internships and roles in business development and research, have equipped me with a diverse skill set that I am eager to leverage to strengthen brand identity and fuel business growth.

Experience

Work history, roles, and key accomplishments

Marketing Communications Manager

Psylief

Apr 2023 - Jul 2023 (3 months)

As a Marketing Communications Manager at Psylief, I formed strategic B2B alliances with schools and colleges, leveraged influencer collaborations, and executed successful go-to-market campaigns for early user acquisition.

B2B Marketing Influencer Marketing Community Engagement Go To Market Strategy Campaign Execution

Student Marketeer

Red Bull

Sep 2018 - Oct 2018 (1 month)

In my role as a Student Marketeer with Red Bull, I drove 252 product trials to boost brand awareness and supported sales through multiple sales drives.

Brand Awareness Sales Support Event Marketing

Business Development Intern

Hobbi.fun

Apr 2023 - Apr 2023 (0 months)

During my internship at Hobbi.fun, I collaborated with 58 influencers to boost brand reach by 15% and supported partner onboarding, cutting process time by 20%.

Onboarding Marketing Strategy Data Analysis

Research Associate Fellow

Pixstory

Jun 2021 - Jul 2021 (1 month)

As a Research Associate Fellow at Pixstory, I ran user surveys, analyzed engagement patterns, and researched competitors to shape effective launch strategies.

Competitor Research Marketing Strategy