kritika dhunna

I’m an early-career marketing professional and recent BBA graduate with a strong interest in brand strategy, consumer behaviour, and content marketing. I’m driven by a simple goal: understand why people choose certain brands and help businesses communicate their value more effectively.

I build brand understanding through self-directed learning and observation. With projects like “ika_brandstudio,” I study brand strategy, consumer behaviour, positioning, and marketing, while documenting insights and continuously developing a portfolio of marketing work.

I’ve also developed practical, execution-focused experience through leadership and coordination. As a Student Coordinator (CPBFI), I coordinated 20+ students, managed attendance tracking, served as the primary communication link between students and trainers, and handled day-to-day operational challenges by resolving learner queries (including technical and app-related issues).

Through “Days of Kritika,” my personal content platform, I practice storytelling, content consistency, and audience engagement—turning everyday observations into learnable content. I’m eager to contribute to a fast-paced marketing team and keep growing through hands-on experience.