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Koushal arka

@koushalarka

Social Media Manager at CuriousCats.AI who drove millions of impressions and thousands of link clicks through organic Twitter/X content.

India

Message

At CuriousCats.AI, I managed social media across US news, politics, entertainment, technology, and current affairs. My organic Twitter/X content generated millions of impressions and thousands of link clicks, and drove approximately 10 app downloads per day without paid advertising.

At Indian National Congress, Karnataka, I led content strategy and digital communication for political campaigns. I developed political narratives and rapid-response content, and guided the social media team in coordinating campaign messaging.

Earlier, I managed political social media accounts at Rajneethi Political Consultancy and supported social publishing across sports, lifestyle, technology, and finance at OneIndia News (MyKhel, Boldsky, Gizbot, GoodReturns). As a freelance social media marketer, I also managed Facebook and Instagram campaigns for two hospitals to support patient reach and awareness.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

CuriousCats.AI

Apr 2026 - Present (7 months)

Managed social media covering the US news ecosystem, generating millions of impressions and thousands of link clicks through organic Twitter/X content. Drove approximately 10 app downloads per day organically and tracked content performance to refine topics and formats.

Social Media Strategy Organic Growth Twitter X Content Analytics Trend Driven Publishing App Download Generation

Content Lead

Indian National Congress, Karnataka

Aug 2025 - Apr 2026 (8 months)

Led content strategy and digital communication for political campaigns, managing messaging, engagement, and online visibility. Guided the social media team and developed political narratives and rapid-response content.

Content Strategy Political Communications Campaign Strategy Team Leadership AI assisted content creation

Social Media Executive

Rajneethi Political Consultancy

Aug 2024 - Aug 2025 (1 year)

Managed political social media accounts to improve engagement, public outreach, and digital visibility. Created and optimized content around campaigns and policies, and analyzed metrics to improve campaign effectiveness.

Social Media Management Content Creation Community Building Analytics Campaign Optimization

Social Media Executive

OneIndia News

Aug 2022 - Aug 2024 (2 years)

Managed social content across sports, lifestyle, technology, and finance verticals, tailoring content to each audience. Supported scheduling, audience engagement, and growth initiatives within fast-paced digital publishing workflows.

Social Media Management Content Strategy Audience Engagement Analytics Multi Vertical Publishing

Freelance Social Media Marketer

Sri Sharada Dhanvantari Ayurveda Hospital

Managed Facebook and Instagram marketing to raise awareness of Ayurvedic therapies and preventive care. Created educational and promotional content that engaged potential patients and strengthened local visibility.

Facebook Marketing Instagram Marketing Healthcare Marketing Content Creation

Freelance Social Media Marketer

Sri Abhinava Vidyatirtha Multispeciality Hospital

Managed Facebook and Instagram marketing to grow the hospital's digital presence and patient reach. Built campaigns showcasing services and specialized treatments to support patient acquisition.

Facebook Marketing Instagram Marketing Healthcare Marketing Campaign Management