At Piacademy, I own end-to-end product design for an EdTech platform serving 50K+ students and parents across the UK. I architected and scaled a company-wide Figma design system, reducing UI inconsistencies by approximately 60% and designer–developer handoff time by 40%.
I led 0→1 design for onboarding, tutor matching, and progress-tracking journeys, contributing to an estimated 35% lift in user activation. I also introduced WCAG 2.1 AA interaction standards across the product suite.
Alongside Piacademy, I'm crafting School Uni Guide end-to-end and building an advanced design system with designers, developers, and product managers. I facilitate alignment across design, engineering, and management to keep delivery connected to product strategy.
Previously at Rabbixel and Target Everyone, I designed responsive web products, SaaS dashboards, client UX flows, marketing interfaces, and motion concepts. I use research, heuristic evaluation, usability testing, and AI tools such as Claude, ChatGPT, Gemini, Midjourney, and Runway to move faster from insight to interface.
