Open to opportunities

Koa Ostrem

@koaostrem

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Digital Content & Merchandising Strategist | Project Management Pro

United States

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What I'm looking for

Seeking a challenging role that leverages my expertise in digital merchandising, project management, and team collaboration to drive business growth and customer engagement.

Seasoned project management professional with over 15 years of experience specializing in digital content strategy and merchandising across tech and publishing industries. Throughout my career at Apple and beyond, I've excelled at leading cross-functional teams to execute complex initiatives: from international feature launches and app redesigns to promotional campaigns and workflow optimization.

My expertise lies in connecting strategic vision with tactical implementation while maintaining meticulous attention to detail, effective stakeholder management, and data-driven decision making. I thrive in dynamic environments where I can leverage my project management methodology alongside my passion for digital content and merchandising to lead teams toward achieving ambitious business objectives.

Experience

Work history, roles, and key accomplishments

Merchandising Manager

Apple Inc.

Aug 2015 - Aug 2023 (8 years)

Managed the Apple Books store, driving the editorial calendar, setting goals, and launching store features. Evaluated sales performance and user engagement, developed and executed strategies for title collections, and coordinated high-profile international campaigns.

Sales Performance User Engagement Campaigns Project Management Team Collaboration

Various Roles

Byliner/Vook/Pronoun Inc.

Jan 2012 - Aug 2015 (3 years 7 months)

Managed the Writer Marketing and Backlist program, integrating writers and co-publishers into CMS, setting up account and writer pages, and maintaining backlist program.

CMS Marketing Program Management Writer And Co Publisher Integration

Assistant Managing Editor

Penguin Group USA

Jan 2006 - Oct 2010 (4 years 9 months)

Coordinated and monitored new titles from manuscript to finished book, liaising with various departments to keep books on schedule and meet objectives.

Project Management Liaising With Departments Manuscript To Finished Book Coordination