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Khaoula JerafKJ
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Khaoula Jeraf

@khaoulajeraf

Data analyst at HOMEBAKERY, tracking Instagram performance and attributing 12 orders to content from 40 DMs.

France
Message

At HOMEBAKERY, I manage Instagram strategy and track reach, engagement, and saves. A/B testing hooks increased engagement by 10%, and I attributed 12 orders to content from 40 DMs.

On a project at Accenture — Michelin, I translated business needs into user stories for a generative AI document automation solution; testing and validation reduced operational errors by 80%. At CRÉDIT AGRICOLE GIP, I developed a Power BI report for Mainframe backup monitoring, reducing reporting delivery times by about 80%.

Experience

Work history, roles, and key accomplishments

HO
Current

Social Media Analyst

Homebakery

Mar 2026 - Present (7 months)

Managed Instagram strategy including Reels, carousels, and stories, analyzing reach and engagement, and conducted A/B tests on hooks resulting in a 10% engagement increase. Structured the Meta Business ecosystem and reported monthly KPIs via Power BI dashboards.

Education

Degrees, certifications, and relevant coursework

IAE Clermont-Auvergne logoIC

IAE Clermont-Auvergne

Master 2, Management de Projet, Innovation & Transformation Numérique

2023 - 2024

Master 2 in Project Management, Innovation and Digital Transformation.

CM

École Nationale de Commerce et de Gestion (Kénitra, Maroc)

Master, Gestion Financière et Comptable

2017 - 2022

Master in Financial and Accounting Management.

Tech stack

Software and tools used professionally

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