Khalil chaghmoum

Managed a cross-functional creative team, ensuring brand consistency across visuals and messaging. Led the planning and strategy for social media, email, and ad campaigns, driving sales and enhancing brand recognition.

Wrote, planned, and filmed short and long-form content for various platforms, focusing on storytelling. Edited raw footage into entertaining and engaging videos, and designed attractive YouTube thumbnails.

Created custom designs that integrated seamlessly with client brands for the White Label program. Led White Label projects from design to production, ensuring successful execution.

Assisted the creative director in designing solid gold debit cards based on client requirements. Created production files for solid gold credit cards and led projects when the creative director was on leave.

Built tailored logos and brand identities for businesses aiming to stand out in their respective markets. Focused on creating unique visual representations that effectively communicated brand values.

Helped businesses understand their brand through strategic brand development. Designed tailored brand identities across various mediums, including social media, packaging, and advertising materials.

Developed a complete brand strategy from vision statement and core values, defining purpose, mission, positioning, and tone. Transformed a decade-old brand identity into a cohesive, living brand system, aligning strategy, packaging, and in-store visuals.

Completed two years of formal design studies before transitioning to self-education, learning from industry experts like Chris Bolman, Marty Neumeier, and Hayden Hillier-Smith. Gained expertise in brand strategy, content creation (long and short form), social media marketing, video editing, visual storytelling, and UX/UI design through hands-on experiences.