Open to opportunities

Mustapha Benaouda

@mustaphbenaouda

Message

I build clear, user-centered fintech brands through design, strategy, and communication.

Morocco

Message

What I'm looking for

I'm looking for roles where brand, product, and strategy intersect, especially in fintech, SaaS, or global digital companies, with opportunities to grow into brand, experience, or creative strategy leadership.

At PayTic, I help shape brand positioning, communication strategy, and user experiences across key touchpoints. I collaborate with marketing, product, and leadership teams to turn complex ideas into clear, engaging communication.

My background spans graphic design, visual identity, presentations, and brand systems for PayTic, NAPS, Simaje, and freelance clients. I bring branding, marketing, and user experience together to build clarity, trust, and long-term growth.

Experience

Work history, roles, and key accomplishments

Current

Graphic & Brand Designer

Current

PayTic

Feb 2025 - Present (1 year 9 months)

Strategic responsibilities :
• Contributed to brand positioning and communication strategy.
• Participated in defining user experience across key touchpoints.
• Collaborated with marketing and product teams to align creative output with business objectives.
• Helped shape brand narratives and visual systems.

Executional responsibilities :
• Designed marketing and communic

Brand Strategy Visual Identity Storytelling User Experience Strategic Marketing Presentation Design Creative Strategy Positioning User Experience (UX)Marketing Strategy

Expert Production Bureautique et Graphique

Simaje | Emeakom Emealink Temea

Feb 2024 - Feb 2025 (1 year)

• Implemented design principles and brand guidelines to create clear and organized templates for effective presentations at Simaje | Emeakom Emealink Temea.
• Ensured content context was respected while following the brand chart and style to enhance visual communication.
• Collaborated with team members to deliver high-quality graphic and production work, contributing to the company's overall succ

Adobe Illustrator Microsoft Word Technical Proficiency Data Visualization

Trainee | Graphic Designer

NAPS

Dec 2022 - Jan 2024 (1 year 1 month)

• Designed visually appealing assets to convey the brand's vision and ambition at NAPS.
• Collaborated with cross-functional teams to ensure design consistency and brand alignment.
• Implemented innovative design solutions to enhance user engagement and brand recognition.