Kenny Lin

Launched and managed three creative lifestyle brands from zero, building brand identity, content strategy, and community presence. Planned Bali-focused community events and ran end-to-end creator workflow across Instagram and TikTok while implementing KPI frameworks and performance reporting for two accounts.

Developed TikTok content strategies and directed video production to improve engagement and expand audience reach. Managed influencer collaborations and analyzed sales/marketing performance to improve conversion rates and advertising efficiency.

Built creator brand ciken_diary on TikTok to nearly 5,000 followers, producing original content that reached up to 12,700 views organically per video. Created remote content strategies/briefs, directed and edited short-form video (57% engagement lift for key clients), and optimized Facebook/Google/TikTok Ads plus affiliate activations for reach and conversion.

Provided success guidance to 41 creator-led fashion brands, helping achieve up to 270% sales growth and enabling two brands to reach #1 during Mega Campaigns. Drove measurable category results (40% of category GMV) through creator relationship management, cross-functional campaign coordination, and weekly trend intelligence reporting; recognized with TikTok Hi-Star Best Project and Best Individual

Built and managed an engaged online community for a women's empowerment organization through consistent storytelling and live programming. Designed and hosted community education events on career development, mental wellbeing, and creative entrepreneurship, and translated member feedback into program improvements and new initiatives.

Supported 30+ independent fashion merchants and creator-entrepreneurs with growth strategy, pricing insights, and campaign planning as a primary platform success partner. Surfaced creator feedback on platform features/policies to internal stakeholders and designed promotional opportunities to increase creator visibility and marketplace engagement.

Started a Master of Business Administration at Leeds Beckett University in January 2024. Coursework included marketing dynamics and strategic brand management, and included an MBA consultancy project on digital marketing optimization toward social media influencer strategy.

Completed a Bachelor of Science in Hospitality Management at I-Shou University. Thesis examined the relationship between work stress, emotional labor, emotional exhaustion, and health in hospitality industry workers.