Open to opportunities

Katy Boykin

@katyboykin

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Marketing director with 28 years' experience driving high-impact campaigns, partnerships, and brand growth.

United States

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What I'm looking for

I’m looking for a marketing leadership role where I can drive promotional strategy and partnerships, step out of the box, and use data to optimize media and budgets—while learning new things and helping the business grow to the next level.

I’m a marketing professional with 28 years of experience spanning event management, media buying, graphic design, and client relations. I deliver impactful advertising strategies that drive brand success, with expertise in managing large-scale campaigns and creating activations that build visibility and engagement.

I’m known for strengthening client relationships and improving performance through data analysis, media placement optimization, and disciplined budget management. My track record includes notable recognition as “GSP’s Account of the Year” (2020) and multiple “Account of the year” nominations (2017, 2018, 2019, 2021), reflecting consistent results and problem-solving under pressure.

Currently, I oversee promotional strategies and partnerships as Director of Promotions & Partnerships at Prestige Technology, negotiating agreements that expand market reach and using metrics to support data-driven decisions. Previously, I led brand and field marketing initiatives at Circle K across multi-state responsibilities, and I directed media strategy and buying at Southern Media Inc., aligning creative goals, negotiating vendor rates, and delivering clear performance reporting.

Experience

Work history, roles, and key accomplishments

Current

Director of Promotions & Partnerships

Current

Prestige Technology

Jul 2025 - Present (10 months)

Oversaw promotional strategies and partnerships to drive brand visibility and collaboration. Negotiated agreements to expand market reach, analyzed market trends to improve campaign effectiveness, and tracked promotion impact using defined metrics.

Promotions And Campaigns Negotiation Brand Strategy Media Buying Client Relations Market Research Cross functional Coordination Budget Management Campaign Tracking

Brand Manager

Circle K

Feb 2024 - Aug 2025 (1 year 6 months)

Led brand strategies and marketing initiatives to strengthen identity and customer engagement. Planned on-property events, developed campaigns aligned to corporate branding, managed budgets/KPIs, and supported a 625-store footprint across 5 states.

Brand Management Marketing Campaigns Event Planning Customer Engagement Budget Management KPIs Multi State Execution Cross functional Coordination Brand Consistency

Field Marketing Specialist

Circle K - Gulf Coast Business Unit

May 2023 - Jul 2025 (2 years 2 months)

Executed marketing strategies to increase brand visibility and customer engagement for Circle K. Conducted market research to identify growth opportunities, managed budgets for maximum ROI, developed KPIs, and supported 625 stores across 5 states.

Field Marketing Marketing Strategy Market Research Customer Retention Budget Management KPI Tracking

Media Director

Southern Media Inc.

Mar 2023 - Feb 2024 (11 months)

Managed media strategy and executed advertising placements for local and national clients. Built media plans with creative/client teams, analyzed demographic data for audience targeting, negotiated vendor rates, tracked budget compliance, and delivered performance reporting.

Media Buying Media Planning Audience Targeting Budgeting performance reporting Campaign Execution

Account Manager

GSP

Apr 2016 - Mar 2023 (6 years 11 months)

Owned retail marketing account responsibilities, including planning/execution of retail initiatives and client relationship management. Coordinated POP signage and campaigns, crafted sales plans averaging $350,000 bi-monthly for a convenience store operation, and earned GSP Account of the Year (2020) with problem-solving nominations (2017, 2018, 2019, 2021).

Account Management Retail Marketing Point Of Purchase (POP) Campaigns Sales Planning Performance Improvement Problem Solving

Media Supervisor/Buyer/Planner

Southern Media Inc.

Mar 2012 - Apr 2016 (4 years 1 month)

Supervised media buying and planning across clients, focusing on strategic advertising placement and budget management. Created client advertising budgets (from small to multi-million), analyzed demographic/consumer profiles for targeting, negotiated media space purchases, and ensured compliance with approved media plans.

Media Planning Media Buying Audience Targeting Media Space Negotiation Event Coordination

Senior Graphic Designer & Social

Southern Media Inc.

May 2006 - Mar 2012 (5 years 10 months)

Produced graphic design and social media content for multiple clients, including billboards, newspaper advertisements, and corporate branding/logos. Managed client budgets, established/optimized social media profiles (Facebook, MySpace, Twitter), and produced/edited radio and television commercials in an in-house sound studio.

Graphic Design Branding Social Media Management Content Production

Krewe of Divas President

Krewe of Divas

Jan 2011 - Jan 2012 (1 year)

Led Krewe of Divas to strengthen community engagement and organizational visibility. Directed events and activities, managed budgets/resources, built relationships with local businesses/sponsors, and implemented strategies to increase membership and participation.

Event Leadership Budget Management Community Engagement Relationship Building Program Planning

Graphics Producer

WALA-FOX10 News

Jan 2002 - May 2006 (4 years 4 months)

Managed graphic production for live news broadcasts, ensuring timely delivery and alignment with production requirements. Created Photoshop graphics on request, operated graphics equipment during live segments, and proofread/verified graphics prior to airing.

Broadcast Graphics Photoshop News Production Support Proofreading Visual Content Accuracy Real Time Execution

Tax Preparer

Econotax of Mobile

Jan 2002 - May 2004 (2 years 4 months)

Prepared individual and small-business tax returns by collecting client demographic information and ensuring accurate filings. Maintained compliance with applicable regulations and deadlines through careful verification and recordkeeping.

Tax Preparation Individual Tax Returns & Compliance Verification Record keeping